Page 5 - P&H October Newsletter

Latin America Sales Contributed by:
Miguel Villafana

New Latin American Business is ‘Algo Para Bailar Sobre’

As Latin America grows P&H Casters
is trying to get a bigger market share
of it.

The initial contact with the new cli-
ent: Ruedas y Garruchas in Ecuador
was 13 months ago.

An introductory was made by email,
with no response. Follow up calls Miguel is dancing around the Latin America market.
were initally not very successful. The Miguel and President Jesse Peltier
clients in Latin America are primar- visited Ruedas 7 Garruchas in Oc- “One of the best things about land-
ily Spanish speaking, and they are tober, and by November 4th, the ing Ruedas y Garruchas’ business is
too busy to translate our catalogues customer had placed several orders! that they also have a branch in Peru.
and sales materials from English into
Spanish to be able to make purchas- Miguel reported that Ruedas y Garru- So this one account opens two new
ing decisions on our products. After chas welcomed the visit and showed markets for P&H Casters and hopeful-
repeated follow up calls Ruedas y their P&H visitors the company’s ly more sales and a good commercial
Garruchas fnally showed some inter- locations, discussed the market, their relationship for the years to come!”
est. ~Miguel Villafana~
plans and talked about their branch
operations.
Ruedas y Garruchas has a branch in
Peru also, and they were interested in Ruedas y Garruchas currently has 2
buying wheels for both Equador and operations in Ecuador, 2 in Peru and
Peru.
are considering developing one in
Bolivia.
They were provided with samples, an
important step in the sales process Un gran trabajo en este nuevo nego-
for remote clients. P&H products cio! Felicitaciones!!
were not initially exactly what they
were looking for, however, we were
able to establish after receiving
samples of their current products
what would be fll their needs and be
a good match for their market.