Page 7 - EXTERNAL Service Offer overview for distributor use 3.0_Float
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Online trading behaviour for
industrial products: 6 top trends
Source: Google/Millward Brown Digital, B2B Path to Purchase 2015
1 Buyer expectations of B2B websites are being
driven by their consumer experiences online
2 73% of buyers use Google to inform their
purchasing decision
76% of B2B buyers say the top requirement of a
3 supplier’s website is the ability to find what
they are looking for
4 Half of B2B online buyers want a personalized
experience on a supplier’s website
69% of B2B manufacturers say they expect to
5 significantly reduce, or stop printing catalogues
within five years.
Conversion rates are much higher than B2C:
6 90% of B2B web users go online to research and
purchase
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