Page 230 - Times Change Promotional Merchandise 2023

TECHNIC AL TERMS AND NO TES 231

3D Laser Crystal Engraving - A 3D image is Embossing and Debossing - Often confused. Hot Stamp - Setting a design on a relief die,
created in a piece of glass or crystal by using Embossing impresses an image into the which is then heated and pressed onto the
lasers to create tiny fractures in the material. surface in relief creating a raised image. printing surface.
Debossing is just the opposite and creates
Bleed - Printers cannot print right to the Kiss Cut - Light cuts within the border of
edge of a sheet. To create that effect, the an image pressed into the surface of an stickers. The stickers can be peeled out of the
printer must use a sheet, which is larger object. In blind embossing, the image is not backing material and the backing material
than the document size. Then the printer coloured or filled with ink or foil. remains.
prints beyond the edge of the document size Embroidery - A design stitched onto a Laminated print - The mounting or fixing
(usually 3mm per side), then cuts the sheet material through the use of high speed, together of substrates on a permanent
down to the document size. Paper or plastic). computer controlled sewing machines. The basis using glue, heat or pressure to create
design is reproduced with tightly-stitched
Blind Embossing -This is where a logo or a product or print with added strength or
design is stamped into the surface of a thread. Embroidery is most commonly thickness.
product such as a conference folder and not used on logo patches and directly on some Laser or Foil Stamp - Applying metallic or
colour-filled. wearables. Fine detail is difficult to achieve. coloured foil imprints to vinyl, leather or
Ceramic Transfer - A screen printed transfer, Engraving - Cutting an image into metal, paper surfaces.
first applied to the ceramic material and then wood or glass. Lenticular Printing - A process of creating
Etching - Using a process in which the image
TECHNIC AL TERMS than 700°C. During the baking process the is first covered with a protective coating that multi-dimensional, animated or bi-view
baked in an oven at a temperature higher
effects by photographing with an extremely
ink is mixed with the ceramic itself creating
resists acid. This is then exposed, leaving bare
fine screen and placing plastic made up of
a permanent print on mugs, tiles and other
products. The process can also be applied in metal and protected metal. The acid attacks tiny lenses over the top.
only the exposed metal, leaving the image
AND NO TES a similar way to glass and crystal. permanently etched onto the surface. surface is covered with ink. The plate is wiped
Pad Printing / Tampo Printing - A recessed
Flash Curing - A technique that makes
CMYK - (Cyan, Magenta, Yellow, Black) The
clean, leaving ink in the recessed areas. A
standard colour model used in the printing
garment is still on the press, flash-cure
process. See Full Colour / 4-colour Process. it possible to cure plastisol ink while the silicone pad is then pressed against the
plate, pulling the ink out of the recesses, and
Colour Separations - The process of technology has played a key role in the pressing it directly onto the product. Pad
separating CMYK into film layers, each layer advancement of nylon, dark-garment, printing is used for printing on otherwise
is then printed separately one on top of the multicolour, and many other types of textile impossible products in many industries,
other to give the impression of full colour. screen printing. although new digital print techniques have
Flexography - A flexible rubber plate is recently come into play.
Die Casting - Injecting molten metal into
the cavity of a carved mould or die. wrapped around a cylinder for speed and Personalisation / Branding - Printing an
control. As the substrate moves under the
Die Cut - The cutting of special shapes from printing plate, it is pressed against the item with a logo, image or name using one
printed or un-printed material. printing plate by another roller, and the ink of the many possible print techniques, many
of which are described here.
Die Stamp - Using a steel plate engraved is transferred onto the substrate. A separate
with desired artwork used to stamp metal plate is needed for each individual colour. Print Area -The area on a product, with
foil leaf to a product. Often used for printing carrier bags and specific dimensions, in which the print of the
paper products, though not so much these desired logo or design is placed and can be
Die striking - Producing designs and cut days. printed effectively.
outs by striking a blank metal sheet with a
hammer that holds the die. Flock printing - A printing technique where Puff Printing - A screening process, using
the design is cut from a coloured foil and special inks. After screen printing, the
Digital Printing - Full colour. An inkjet then pressed onto the shirt under high heat. product is exposed to heat. A chemical
printing technique, for flat and 3D shaped additive in the ink causes the ink to rise as
items, on nearly all materials. A logo can be Full Colour or 4-colour Process - A system it dries.
digitally printed directly onto items in high where a colour image is separated into the
quality. 4 different colour values by the use of filters Sandblasting - A mask is applied to crystal /
and screens (usually done digitally). The glass and sandblasted to create a permanent
Digitising - Digitising is the process of result is a colour separation of 4 images, design on the item by removing a layer of
converting artwork into a stitch file that can that when transferred to printing plates and glass through the mask. The process can be
be read by an embroidery machine and printed on a printing press with the coloured reversed to protect the design.
interpreted as different stitch types.
inks cyan (blue), magenta (red), yellow Screen Printing / Silk Screening - Screen
Direct to Garment Printing (DTG) - and black, reproduces the original colour printing uses a fabric stretched tightly over
This process uses specialised or inkjet image. These four colours can be combined a frame. Images (stencils) are created by
technology. The two key requirements of a to create millions of colours and is ideal for blocking parts of the screen using various
DTG Print are a transport mechanism for the photographic images, tints and shades. techniques. Ink is forced through the open
garment and speciality inks (inkjet textile Gusset - A fold in the side or bottom of a bag. areas of the screen onto the surface of the
inks) that are applied to the textile directly object. A separate screen must be created for
and are absorbed by the fibres. Half Tones / Tints / Tones / Shades - each colour to be printed and colours must
Half tones are a pattern of tiny dots that
Doming - A combination of a printed logo or simulate different shades of colour using be applied in passes allowing drying time
design as a sticker with epoxy resin applied varying percentages of a single ink. Visually, between each.
to the print, which creates a transparent halftones create the illusion of a continuous Step and Repeat - The same image is printed
dome. continuously in a pattern on the same sheet
tone image by using spots of varying size
Embedding - Materials such as a product and density to represent darker or lighter of paper.
230 replica or logo or design printed onto a clear colour values. Generally applicable to screen Sublimation printing - A printing technique
sheet are suspended in a clear substrate,
printing half tones can be used to create a
in which a digitally printed image is gassified
usually poured acrylic. (Cold Cast Acrylic tint or lighter shade of a colour or to create a into the material by means of a heat press
Products). gradient or the appearance of a continuous or direct application of heat by other means.
tone of colour.
Unless stated, prices include one colour print in one position. Origination and artwork extra.