Page 232 - Times Change Promotional Merchandise 2023

232 TECHNIC AL TERMS AND NO TES TECHNIC AL TERMS AND NO TES 233

The special sublimation dyes have a special bitmap image format that was introduced usually ship within 10-12 working days.
quality that turns them from a solid state by Compuserve in 1987 and has since come Custom products and multi-colour imprints
to a gas at a certain temperature without into widespread usage on the World Wide require longer production time.
going through a liquid state. The dye can Web due to its wide support and portability. Proofs - A digital representation of artwork
be absorbed into the material or product GIF images are generally not well suited for on a product. There are five main types of
quality printing.
coating. When cooling down the material pre-production proof.
seals the dye making the print extremely High-res - The resolution (Res) of an image Paper proof - A printed representation of
wash-proof. The image is not on the surface, indicates the number of dots per inch (dpi). the colour, size and position of the design.
but rather part of the surface. High resolution is usually anywhere from 300
dpi to 2,500 dpi. PDF Proof - A digital layout of the item
Thermal Transfer - A technology that uses showing the print / decorating position
heat to deposit dye or resin onto a finished JPEG or JPG (Joint Photographic Experts and the print / decorating size to scale.
product. It works by using heat and pressure Group) - A commonly used method of lossy Cromalin Proof / Wet Proof - Seldom seen
to transfer the ink off the ribbon and onto the compression for digital images, particularly
substrate that it is in contact with. for those images produced by digital these days, a high quality photographic
photography. The degree of compression run-out of the print used as an accurate
Trap - a slight overlapping area where two can be adjusted, allowing a selectable trade- colour guide.
colours meet. Traps ensure that slight errors off between storage size and image quality.
with print registration do not show up as JPEG typically achieves 10:1 compression Digital Proof - Digital photographs or
computer generation of the product /
white gaps on the printed product. with little perceptible loss in image quality. print.
Lead Time - The amount of time required to Full Proof - A physical printed / decorated
produce and deliver an order, once an order sample of the product itself.
INDUSTRY AND has been received and approved.
Proof Approval - Proofs are sent for approval
TECHNICAL TERMS Less than Minimum - The fee charged by a by the customer before an order goes into
supplier for ordering 50% fewer items than full production. Sometimes proofs can be
the quantity listed in the minimum or first done live on press at the start of a print run.
Bitmap / Raster Graphics Files - The image column. This option is not always available on Register / Registration – Positioning of
content is made up of pixels where the all products. elements in printing so the images will be
pixels contain the information for position, Line Art - Black and white artwork that does located precisely.
size, angular position and colour and can not contain any halftone screens.
be addressed individually. These formats are Low-Res - The resolution of an image Resolution - The quantity of pixels that can
not recommended for promotional products indicates the number of dots per inch (dpi). fit into one inch determines the sharpness
production. Graphics file formats which are and quality of an image. For example, 72 dpi
Bitmaps: PSD - Adobe Photoshop, EPS - Low resolution is usually anywhere from 72 is low-res, 300 dpi high-res).
dpi to 250 dpi.
Encapsulated Postscript File, TIFF - Tagged Reverse - A design or text appearing in
Information File Format, BMP - Windows Overs / Unders - The number of products white or other light colour on a black or dark
Bitmap. that were printed in excess of the quantity background. Sometimes called a knockout.
specified / the production run of fewer
Caliper - Thickness of paper or other products than the amount specified. The RGB (Red, Green, Blue) - When mixed
substrate. together these colours create white (light).
industry standard on most products is + /
Camera Ready - Artwork supplied that is of -5%, with the exception being on paper and (Example: televisions and computers display
a high quality and ready to be printed. plastic bags, which can be up to + / -10%. colour in RGB.)
Copy - Any words, sentences or paragraphs Pantone Matching System (PMS) - The Run-on - Extra copies above the
or other text to be printed. industry standard colour scale used to number of those originally requested.
Crop - To trim or remove unwanted portions precisely match colours for printing. Each A run-on price is much cheaper per item
since the printing set-up costs are part of the
from an image. colour has a specific unique coded number
indicating instructions for mixing inks to price of the print run ordered.
Drop Shipment - An order shipped to more achieve the desired colour. Set-up Charge - A fee charged for the
than one location will be charged a fee for creation of screens, foil blocks, embroidery
each additional destination. Pre-production Sample - An actual physical
sample of the product itself produced prior tapes, die stamps or laser tools which applies
DPI (Dots Per Inch) - A measurement of how to production. to most products.
many (ink or print) dots can fit into one inch. Spot Colour - Refers to a method of
The higher the amount of dots the sharper Photoshop - Industry-standard image specifying and printing colours in which
the image will be. 300 DPI is generally editing software made by Adobe. each colour is printed with its own ink.
classed as high resolution. PNG (Portable Network Graphics) - Is a
EPS (Encapsulated Postscript File) - A raster graphics file format that supports Typesetting - To lay out words, text and logos
for printing.
file format that transfers easily between lossless data compression. PNG was created
computer systems. Often used for high- as an improved, non-patented replacement Vector(ised) artwork - Artwork where the
resolution images that will be added to for Graphics Interchange Format (GIF), and lines, shapes and colours that make up a
another document. is the most used lossless image compression piece of artwork are stored within the file as
format on the Internet. mathematical formulae to ensure accurate
File Format - Each different type of file reproduction as the artwork is enlarged or
has a format. A file format specifies how PostScript - Is a language for printing, reduced to fit a particular print area. They
information is organized. (EPS is a standard meaning it treats fonts, images and graphics are more flexible than bitmapped images
format supported by many programs). as geometrical objects and stores it into one
document. because they can be resized / stretched and
Font - The term used to describe a complete placed over other images without a white
typeset from a particular typeface style. Premium - A product or service offered block. (Example: an Illustrator EPS is a vector
Examples of these include Helvetica, Times free or at a reduced price if the recipient image.)
New Roman, Arial etc. performs some task, such as purchasing Web Page Graphics - Graphic images
an item, meeting a sales quota, etc. Usually
FTP (File Transfer Protocol) - The process of consumer-related. designed for the web are not suitable for
copying files between computers over the use as artwork in promotional products or
Internet. Fulfilment: The process of packaging Production Time - The amount of time paper print production. Web page graphics
and shipping an order for a distributor. needed to produce and ship an order, once are typically created at 72 dpi. Check to see if
an order has been received and approved. high resolution versions are available.
GIF (Graphics Interchange Format) - Is a Stock products with a one-color imprint

Unless stated, prices include one colour print in one position. Origination and artwork extra.