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IS TECHNOLOGY
WEAKENING
INTERNAL
COMMUNICATIONS
Organizations that are adopting the technology without tearing the SOUL
of internal communication, i.e., Emotional Human Engagement are the real
champions of today, they are Google, Facebook, Virgin, and LinkedIn.
The Return on Investment (ROI) and finally the performance the employees. Because, the
on internal communication should of an organization. Be it the bonding that used to be seen in
be judged by corporates through employer-employee relationship conference halls, meeting rooms,
reduced attrition and absenteeism or peer-peer relationship; internal office canteens, office libraries,
rate, and increased level of communications help bring people and playgrounds is losing its
engagement by employees in the closer and chasing a unified vision. strength in a typically digital
short-run. Whereas its effects on Does the technology need environment. People spend most
productivity and profitability of the to be avoided in internal of the time before IoT devices
business shouldn’t be the immediate communications? and what’s going off-screen is not
priorities as visible changes in Although, the fast pace of the concern for many. Now, the
these two areas require significant technology is a challenge for question arises, does the technology
time; that cannot be measured organizations to keep them need to be avoided in internal
accurately in the one or the two- communications? The answer is a
quarters of a financial year. But, updated about communications BIG NO.
technology that has been evolving
it doesn’t mean that organizations rather speedily after the arrival It is the Human Factor that
should stop leveraging a culture of social media, smartphones and Provides a Soul to Internal
of participative communication gaming technology. The revolution Communication
among all the individuals, Businesses cannot afford to avoid
groups, teams and departments. in multimedia communication changes that are imminent and
created an enormous impact on
Because, an organization’s the way companies communicate omnipresent. Technology is the
efficiency of developing a sound with employees, and they share gift of the time, but it should be
internal communication system information in a group or circle. governed wisely. Rather than
can be easily judged through its changing their culture as per the
external communications. Internal But, there are instances that the needs of technology, businesses
excess of technology is eroding
communication decides the the emotional relations among should try to mold the technology
level of intergroup collaboration
46 December 2019

