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IS TECHNOLOGY


           WEAKENING


           INTERNAL


           COMMUNICATIONS










               Organizations that are adopting the technology without tearing the SOUL
               of internal communication, i.e., Emotional Human Engagement are the real

                 champions of today, they are Google, Facebook, Virgin, and LinkedIn.






        The Return on Investment (ROI)       and finally the performance          the employees. Because, the
        on internal communication should     of an organization. Be it the        bonding that used to be seen in
        be judged by corporates through      employer-employee relationship       conference halls, meeting rooms,
        reduced attrition and absenteeism    or peer-peer relationship; internal   office canteens, office libraries,
        rate, and increased level of         communications help bring people     and playgrounds is losing its
        engagement by employees in the       closer and chasing a unified vision.  strength in a typically digital
        short-run. Whereas its effects on    Does the technology need             environment. People spend most
        productivity and profitability of the   to be avoided in internal         of the time before IoT devices
        business shouldn’t be the immediate   communications?                     and what’s going off-screen is not
        priorities as visible changes in     Although, the fast pace of           the concern for many. Now, the
        these two areas require significant   technology is a challenge for       question arises, does the technology
        time; that cannot be measured        organizations to keep them           need to be avoided in internal
        accurately in the one or the two-                                         communications? The answer is a
        quarters of a financial year. But,   updated about communications         BIG NO.
                                             technology that has been evolving
        it doesn’t mean that organizations   rather speedily after the arrival    It is the Human Factor that
        should stop leveraging a culture     of social media, smartphones and     Provides a Soul to Internal
        of participative communication       gaming technology. The revolution    Communication
        among all the individuals,                                                Businesses cannot afford to avoid
        groups, teams and departments.       in multimedia communication          changes that are imminent and
                                             created an enormous impact on
        Because, an organization’s           the way companies communicate        omnipresent. Technology is the
        efficiency of developing a sound     with employees, and they share       gift of the time, but it should be
        internal communication system        information in a group or circle.    governed wisely. Rather than
        can be easily judged through its                                          changing their culture as per the
        external communications. Internal    But, there are instances that the    needs of technology, businesses
                                             excess of technology is eroding
        communication decides the            the emotional relations among        should try to mold the technology
        level of intergroup collaboration
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