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Market Place
TOYOTA STAYS No.1 BALEIA OLIVE OIL 2015
AT THE DAWN OF NEW HILUX A winning blend
*1000 new Hilux sales in just about the new Hilux: “Our In a newly established
1 week* dealers have experienced an wine region near the small
unprecedented demand for town of Vermaaklikheid
Despite a sombre economic the new Hilux as buyers along the Cape South
outlook, Toyota has once continue to respond to the Coast, the Joubert family
again shot to the head of the way the newcomer offers has rooted themselves as
leader board as South Africa's improved value while ground-breaking olive and
best-selling car brand with an inspiring go-anywhere wine producers. Their
industry-leading 8 743 confidence and delivering a products, labeled under
deliveries for the month of compliant ride and advanced the brand name Baleia,
February; 1 148 units ahead features. It's been a include a unique range of
of the number two brand. remarkable and, dare I say, a wines and olive oil, each
fitting introduction to Hilux showcasing their true
This month was also which is nothing short of a pioneering energy,
noteworthy for the launch of South African icon. And, once commitment and passion.
the highly anticipated, all- it's joined by its SUV
new Hilux on the 22nd stablemate, Fortuner, in April, The 2015 Baleia Extra
February. Despite the fact the competition will get even Virgin Olive Oil with
that this model was on the more fierce. ” aromas of almonds,
market for one week only Other strong contributions walnuts, pine seeds and
(and with the outgoing model for Toyota in February green tomatoes has won
in very slim supply due to included RAV4 (a segment- two prestigious awards.
run-out), it nevertheless beating 498 sales), Etios
garnered sales in excess of (1313), Quantum (1291) and SA Olive Awards 2015 -
1000 units. Even more Land Cruiser pick-up (366). Silver
remarkable is that this was on Prado and Land Cruiser 200 The SA Olive Competition
the back of one body variant are also registering their is held annually to award
only - the double cab - as the presence on the premium the finest of that year's
other configurations only sales chart – 165 and 70 units vintage. Entries are judged
become available over the respectively finding new by an internationally
next few weeks. What this homes during the past accredited organoleptic
means from a total retail month. tasting panel.
perspective is that Hilux Category: Intense Olive Oil
(current and previous Enquiries: Clynton Yon
generation) generated 2 260 Senior Manager: Sol D'Oro International
sales for the month, placing it Communications Competitions 2015
in overall second place on +27 (0)11 809 2810 (o) Southern Hemisphere -
the best-sellers list. +27 (0)82 659 0830 (m) Silver
cyon@tsb.toyota.co.za The Sol D'Oro competition
Glenn Crompton, Vice Twitter: is an international event
President of Marketing for toyotacyon@tsb.toyota.co.za organized by Veronafiere
Toyota SA Motors is upbeat ongoing for about 20
years. Producers from four
countries, namely; Chile,
Uruguay, Argentina and
South Africa, submitted
their best oils to be judged
under three categories:
Delicate Fruit Oil, Medium
Fruit Oil and Intense Fruit
Oil.
Baleia came in second to
Argentina making it the
best South African oil in
the Medium Fruit Oil
category. It is an intense concentration of Frantoio,
Coratina, FS17 and Leccino giving it a clean, peppery pallet
complemented with rounded fruit flavours and pleasant
bitter subtleties.
For more information contact Maryke Holtzhauzen at
admin@baleiawines.com, telephone 087 234 8621 or visit
our website at http://www.baleiawines.com
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