Page 9 - Relaunch Issue

WPW! EDITORIAL

Digital

DISRUPTION 2

Y es! I wrote this same edi- be disrupted, so long as there is

torial piece 15 months ago money in that business, some-
and it still stands today.
“Ever wondered how the owners one, somewhere, who wants to
make money, will disrupt it. The
of blackberry felt when you and bait that a disruptor uses is to
I replaced them with Samsung change the way “we’ve always
and iPhone? Or when the banks done things, to reduce costs, to
Publisher/Editor-in-chief decided that ATM machine could cut down on time and to take
Make up / styling / Photography – @missyblissmakeovers
Modupe(Duupe)Adeniran
replace hundreds of its staff to away any form of headache pre-
Managing Editor cut cost. How will you feel if viously experienced by clients.
Taiwo Adeniran
someday an app, a new technol- Who said the waiter cannot be
Customer Service ogy or a Robot replaces you? Did replaced or drinks dispensed by
Bukola Daniels you say, “It cannot happen”? a single robot.
Bunmi Oisamoje
Head Marketing Well, let me bring it home a You can either disrupt or be
Catherine Adewumi little. Seen the Disney digital disrupted. As technology con-
cake imaging? What about wall tinues to invade every industry,
Concept And Development
Modupe (Duupe)Adeniran mapping? What if the concept the physical and digital are now
someday means we no longer coming together overlapping and
Graphics Design
Ezrak Media Arts have to spend millions on décor blending into each other. You are
but can impose or project the faced with the choice of either
Human Resources image as the ambience? God embrace it and mark yourself
Toyin Olaniyan
forbid right? Well, it is not a mat- ‘safe’ or you are pushed away
Head Finance ter of ‘whether’ it will come or and your innovation becomes
Mobola Ojo ‘if’ it will come, it’s a matter of stale.
Photography ‘when’. And that ‘when’ is closer
Potter Clay than you think. It is called digital So, with all these I say, welcome
disruption and it is coming after to our very first full blown digi-
Consultants
All4Media Ltd everything. tal edition. Things will be done
BrandVision Ltd a little differently moving on…
How many times have you vis- thank you for giving us another
Website www.weddingplannerworld.ng
ited the salon this year? The wigs chance. We look forward to serv-
WEDDING PLANNER Magazine is have taken over and even the ing you better.
published every other month by braiders are feeling it? This has
PR IMPEKABLE LIMITED.
We are open to suggestions,questions, nothing to do with recession, this See you next edition.
personal testimony and contributions is disruption and it need not be
Please send your emails to digital. Did they see that com- Duupe Adeniran
Info@weddingplannerworld.ng
weddingplannermag.ng@gmail.com ing? I bet not.
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For Enquiries: Call +2348055447599 It is not the technology that does – weddingplannerworld
+2348023050098
the disruption, people do and – wedplanworld
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8 www.weddingplannerworld.ng