Page 54 - Daggabay Magazine Issue 6

The small brand online Revolution!! What does it take?
It's that time of the year again. You walk Well, let me take you into the workings of

into the shops and that all familiar my little brand DEM ROOTS. Let me give
annual sound of Christmas carols you a little of my experience. Let me show

playing over the sound systems, and this you what it has taken me to get to where I
since mid-November. The aisle at your am now. So for any small business, it

local store that was once the sweet section starts with an idea. For Dem, to print 420
has been turned into a walkway of plastic themed shirts had been something I had

trees, decorations of all sorts of shapes, wanted to do for a long time. It just took
sizes, and colors It's all exciting and takes some good herb at just the right time to

you back to your childhood days of persuade me to just go for it.
looking for presents and making wish

lists.

The change

But 2020 has been a turning point for the
world. The Corona pandemic changed the

world as we know it. And with that came
an online store revolution. We suddenly

realized that we don't really need to go to
the shops to get those things we want. All

one has to do is jump online, click and
your goods are on the way to you… even

groceries. Online buying has been around
for a long while now. South Africa is

waking up now to the benefits.