Page 55 - Daggabay Magazine Issue 6

The Name
After the initial idea to start a business,
the very next thing is the Name. The
one thing that will define you as a
brand. That word that will be on the
lips of every person when you or your
business come to mind. So what's in the
name?
It should be what easily describes you
and what your brand stands for, what
you create, and give a general idea as to
what you do. I chose the name "Dem
Roots" for two very special reasons.
When I decided to start designing t-
shirts, my aim was to bring back the old
retro style t-shirt. I’m a surfer and it was
the only style of shirts we could get back
then.
The shirts I loved so much had slowly
faded out over time, and I wanted them
back but 420 themed. I also spent many
years of my life as a Rastafarian. I was
taught the ways of Jah and it was one of
the defining times of my life. One of the
elders in the community I stayed with
taught me, "In order for you to know
where you are going to, You have to
remember where you have come from.
You have to remember your roots!" "In
order for you to know where you are
going to, You have to remember where
you have come from. You have to
remember your Roots!"
So the two factors were there, looking to
go back to my surfing roots and
cultural roots. The Rasta culture was a
part of me and with that the respect
and love for the plant.
And with this in mind, I chose the
name Dem Roots as a daily reminder
to follow dem roots that had defined
me as I had grown up over the years.
Building trust
Creating a presence for yourself!!
Facebook, Instagram, a website, a
telephone number, and an email
address. To become a professional
business you will need all these. If you
are really serious, there is the
registration of the business, opening a
bank account, advertising and, and,
and.
These are all must-do essentials in
order for one to just get the business
off the ground. before you even begin
to sell. But even after all this, You have
to build trust. Trust is key. It takes
time for the world as we know it to
build trust towards your brand. The
world today is a very untrustworthy. I
learned this quickly and decided that
for the first year my aim was to build
trust with the community. Even if it
meant I didn't sell a single item, my
aim was to show I'm here for the long
run.
I wanted the community to see that I
was legit. That I was not going to be
here today to take their money and be
gone the next. I wanted the
community to know that I was
staying.