Page 56 - Daggabay Magazine Issue 6
P. 56

The Product!!

     What  is  it  you  have  that  the
     community  needs?  That's  pretty

     much  the  essence  of  a  good

     business.  Providing  something
     that is needed. To be the gap filler.

     Over the years I had seen that the
     clothing  that  represented  the

     canna  industry  was  firstly  ALL
     cheap  imports.  All  had  the  same                        This had a lot to do with sanctions

     boring  old  repetition  designs  of                        against  SA,  back  in  the  apartheid
     weed leaves and many many rip-                              era blocking quality imports as well

     offs of Bob Marley images.                                  as  weed  being  illegal.  South  Africa

                                                                 didn't  have  anything  unique.
                                                                 Nothing  that  defined  the  canna

                                                                 community. Nothing that the canna
                                                                 community could call their own.
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