Page 22 - C:\Users\Ayushi Chandani\Documents\Flip PDF Professional\FINALLY FINAL!!!!\
P. 22
DESIGN AND SOURCING STRATEGY
Red Tape has got 4 designers, one for
men’s wear and one for women’s wear
under the 2 head designers.
The designing team works on stories and
according to the sales made by the brand
every season on a particualer style or
product, looking at the commercial aspect
and the market we are catering to.
Designers work on it and present a range
to the product merchandiser and brand
team and then they gives comments on
modification and changes to be made for
each style and finalize a range
