Page 34 - C:\Users\Ayushi Chandani\Documents\Flip PDF Professional\FINALLY FINAL!!!!\
P. 34
MARKET AND CONSUMER
Red Tape is a domestic brand with its distribution channel consists of retailers and through online distribution channels and
its products are sold through at least sixty- two retail stores in India. The company
has decided to adopt a direct-to-consumer approach in both international and domestic markets and this will be implemented for
products in factory stores, retail stores, website and Salvation multi-brand stores. Its distribution policy of third-party retailers
includes channels comprising of the manufacturer to the wholesaler and then to the retailer and lastly to the consumer.
Age Groups- 13-19, 20-35yrs
Income category- Mid to upper class.
Category- Male ,Female and unisex
Target market- young generation
