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MATERIAL BOARD
02 Embrace altruism: Use the products to help consumers ‘do good’, as thinking shifts from me to we,
focusing on more ‘bigger picture’ social issues.
04 Design for digital: Embrace unashamedly artificial brights and use colors that will pop on screens to
stand out both in the digital world and in real life.
05 Focus on gender neutral designs: Unisex shoes, approach is to synchronise the apparel range with
them with a sense of celebrating the equality with the likes of brands like NIKE, Vegnonveg, Collusion
etc.
