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This collection takes inspiration from the simplicity
of blocked color messages seen in 1980s and 90s ad
campaigns. Be bold with colour for key items that
remain relatively unchanged. With retro influences
influenced in a new way in key sport styles.
Keywords: influence, bold, unchanged, timeless,
classic, nostalgic, memories, old school
Product Category: FOOTWEAR
Gender: UNISEX
Nationality: Indian
Age: Early 20s to Mid 30s
Income: Middle class
(high disposable income) and students
Location: Metros and cities
