Page 31 - Southern Oregon Magazine Winter 2021

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SHOEFLY
A NEW WOMEN’S SHOE SHOP

ydney Mitchell owns a shoe shop in Juneau, Alaska called
SShoefly Alaska. Commenting on opening her Oregon shoe shop
in downtown Grants Pass, she says, “Opening in a pandemic is
either crazy or brilliant and only time will tell." She’s hoping for
brilliant, and is willing to put in the work to achieve her goals.

She and her husband own a vacation home in the Grants Pass area,
and she had noticed that while local women were wearing great
shoes, there weren’t a lot of local options. So, in mid-February,
she and husband Alan and son Mckenzie began building shelves
and designing the workspace for their G Street location, plan-
ning an April 1 opening. Then COVID-19 hit, and she returned to
Juneau to stabilize Shoefly Alaska for its new normal.

In the beginning of September, Sydney loaded up LARGE MARGE, her trusty van, and headed to Midday Mugs
Oregon. Despite a pandemic, torrential rain (72 consecutive days of rain in Juneau), rampant fires
in Southern Oregon, and a death in the family, she pushed through and opened Shoefly Oregon. ____________________
"It took a lot of love and support from friends, family and landlords to get Shoefly Oregon off the Alex Apland studio
ground, and I will be eternally grateful.” Grants Pass

Sydney believes girls and women are worthy of respect, kindness, and best-friend service, and she
operates her two stores on that basis, searching out shoes that offer the best fit, comfort, style,
and price.
20ASAN052_SOM
When you visit the store, you will be welcomed by the official greeter, Kobi the shop dog. He
specializes in unconditional love and making all who enter feel right at home. He takes his job Community lives here. The Rogue
seriously and is building quite a following. Valley has something few places can
match: people who give everything
www.ShoeFly.com to give back. They make us just as
proud as you to call this place home.
WINTER SPECIALS
ASHLAND SPRINGS HOTEL

xperience winter’s wonders in beautiful Ashland and enjoy hotel discounts all season long!
EEnjoy downhill skiing, snowboarding, snowshoeing, sledding with the family, winter hiking
trails, and so much more. After a day of fresh mountain air, explore the town’s numerous coffee
shops, bakeries, restaurants, wineries, boutique shops, and settle in for a night of cozy comfort at
the historic hotel. Order room service from the award-winning Larks Restaurant or indulge in a
Waterstone Spa treatment.

Ashland Springs Hotel is just one of the hotels that make of Neuman Hotel Group. Inn at the
Commons in Medford, Lithia Springs Resort in Ashland, Ashland Hills Hotel & Suites, and Nunan
Estate in Jacksonville are all included in the group. Check out the Neuman Hotel Group website
for special packages at all five hotels.

www.AshlandSpringsHotel.com

www.NeumanHotelGroup.com

winter 2021 | www.southernoregonmagazine.com 29