Page 24 - Southern Oregon Magazine Summer 2022

buzz | tidbits
COMMUNITY
C O M MU NI T Y

NEW CHIEF MARKETING OFFICER

CHAMBER OF MEDFORD & JACKSON
!
COME SEE WHY WE HAVE BEEN COUNTY/TRAVEL MEDFORD
VOTED THE BEST he Chamber of Medford & Jackson County/Travel Medford
8 YEARS RUNNING! Trecently hired Ashley Cates as their new Chief Marketing Officer
(CMO). Cates has worked in tourism related marketing for nearly
14 years, holding prominent Marketing Director and Creative
Director positions throughout her career. As a department within
The Chamber, Travel Medford executes one of The Chamber’s four
strategic objectives, which is to promote the community and market the city as a premier travel
destination. Ashley helped build a successful marketing foundation during the four years she
served as the Creative Director for Travel Medford via Spotlight Marketing.

Cates has lived and worked locally as well as in Australia, Spain, and New Zealand, offering her
extensive background in the wine and hospitality industries and an intimate understanding of
the Rogue Valley. She was past president of the Upper Rogue Wine Trail, and served two years
on the Eagle Point Chamber of Commerce board of directors. She currently serves as Vice
President of the Rogue Valley Vintners Association.

www.TheTwistedCorkGrantsPass.com Cates is a University of Oregon graduate, and was pinned with the International Guild of
Sommeliers, as well as obtaining her gold pin certification by the American Hotel & Lodging
OPEN 11 AM TUES-SAT Educational Institute in collaboration with the Oregon Restaurant & Lodging Association. Most
recently, she graduated from the Oregon Tourism Leadership Academy. Medford is experienc-
LUNCH & DINNER ing a record year in transient lodging tax, and the momentum to hire a CMO helps market the
(must be over 21 at all times)
city and the Rogue Valley to its fullest potential as a premier tourism destination.
210 SW 6th Street
Downtown on 6th between G & H The Chamber of Medford & Jackson County helps create a stronger local economy. Over
Grants Pass, OR 97526 | 541 295-3094 1,250 small and large businesses work together to promote the community, provide net-
working opportunities, and represent business issues through lobbying and political action.
www.medfordchamber.com

Medford is the heart of the Rogue Valley and the 8th largest city in Oregon. Travel Medford
is the city’s Destination Marketing Organization, marketing the region to visitors from out of
the area. Travel Medford helps the community grow by bringing in events, tournaments, and
visitors to the city.
www.travelmedford.org

BAXTER FITNESS SOLUTIONS

PHYSICAL ACTIVITY,
ACTIVE AGING, AND FALL
PREVENTION`
Outstanding Local
Wine Selection ccording to the CDC, one in four individuals age 65 and
Aolder falls in the United States every year. Falls are the
leading cause of fatal injury and the most common cause of
nonfatal trauma-related hospitalizations. Aging is associated
with a number of physiological and functional declines that
can contribute to increased disability, frailty, and falls, such as
loss of muscle mass and strength. Muscle loss can lead to “a cascade of health issues,” including
Award Winning Chef bone loss, fat gain, diabetes, heart disease, and mortality.

22 www.southernoregonmagazine.com | summer 2022