Page 38 - Southern Oregon Magazine Summer 2022

buzz | tidbits

VERITAS

INTEGRATIVE

MEDICINE

DIRECT
PRIMARY CARE

new Direct Primary
A Care (DPC) oppor-
tunity has popped up in
the Rogue Valley at Veritas
Integrative Medicine Clinic
(VIMC), located in Medford.
Rebecca Bolling, NP, owner
of VIMC expanded her inte-
grative medicine practice to include a DPC membership option as of
March 2022. “This type of primary care model is meeting the needs of
many patients who are looking for more personalized, relational, acces-
sible, and affordable healthcare all for one low monthly fee,” she says.
“People are tired of the overpriced, impersonal and inaccessible ‘sick
care.’ I offer something very different – a unique personalized whole-
person approach combining the best of both traditional and alternative
medicine through an integrative medicine model.”

After completing a two-year fellowship in Integrative Medicine at
University of Arizona, Bolling found she could no longer practice in
the typical healthcare model. “Healthcare as we know it today mostly
focuses on high volumes of patients, short, rushed office visits. I knew
there was a better way to offer true personalized healthcare, but it would
require a different healthcare mode – a model that allowed more time
with patients, easier access, affordability, personalized care, and many
more healthcare options through an integrative medicine lens.”

36 www.southernoregonmagazine.com | summer 2022