Page 8 - Ashville Park Marketing Manual

VI. Master Marketing Elements
The Master Marketing Program for Ashville Park endeavors to combine advertising, social media, public relations, community relations and events into a thoughtfully executed plan. It’s important that the developer, our builder partners, broker and sales teams, and consultant marketing teams work collaboratively to present a consistent image and brand. In this effort, the following responsibilities for the Master Developer and Builders have been established and must be followed:
A. Marketing Materials: Communications – Logo – Art Assets – Collateral
The Master Developer will design and provide marketing materials and art assets in order to preserve and protect the Ashville Park brand. Please note that these assets may not be used without advance written permission. The Developer will also make available such files including the Ashville Park logo, fonts, colors, and specifications as to how these elements are to be used in order to protect the Brand.
All Builders and their Affiliates agree to review their proposed materials with the Ashville Park marketing department for compliance a minimum of one week in advance of critical deadlines. The Developer Marketing Department will respond with approval or revision requests in a timely and objective manner. Approval must be received prior to usage of any Ashville Park branded marketing materials.
Communications
The Marketing Department will maintain a current list of descriptors to guide all Ashville Park master marketing members and their affiliates how to communicate about Ashville Park and protect the Brand. Please see Exhibit A.
Ashville Park Logo
The Ashville Park logo mark and copy must be used in the combined form provided. Any alteration to the symbol or typeface may damage the ability to legally protect the logo and undermines the process of building public recognition by consistent presentation. The symbol and typeface may be enlarged or reduced, but must not be redrawn or modified in any manner.
No title should appear near the symbol when it is used without the logotype. As a rule, the symbol should be at least two (2) widths away from any title.
The Ashville Park symbol and typeface must never be positioned with another graphic element that could be mistaken as a part of the signature. Example: do not frame the symbol within a tight border or add other elements. When using the symbol with the typeface, the symbol’s position must not vary from the authorized alignment.