Page 2 - pwm-brandbook-2018

1 PAULA WHITE MINISTRIES BRAND GUIDELINES – Page 4 5. COLORS – Page 13

1.1 Introduction 5.1 Color Philosophy

1.2 About The Brand 5.2 Primary Color Palette

1.3 Brand Tone of Voice 5.3 Colors

1.4 Paula White Direct Tone of Voice 5.1.1 Full Color Print/CMYK

5.1.2 Screen and Web/RGB

2. MISSION, VISION & PURPOSE – Page 6 5.1.3 Screen and Web/HEX

2.1 Positioning Statement 5.4 Complementary Color Palette

2.2 Our Target Audience

2.3 Your Mission 6. TYPOGRAPHY – Page 16

3. LOGO(s) GUIDELINES – Page 8 6.1 Primary Typefaces

6.2 Secondary Typefaces

3.1 Overview

3.2 Reproduction 7. SOCIAL MEDIA MARKETING GUIDELINES – Page 18

3.3 Placement

7.1 Social Media & PWM

4. LOGO DESIGN(s)/STYLES REVIEW – Page 10 7.2 Setting S.M.A.R.T. Social Media Marketing Goals

7.3 Goals of Social Media for PWM

4.1 Classic Version (square) 7.4 Social Media Post Dimensions/Examples

4.2 Social Media Version (round)

4.3 Campaign Version (silhouette)

8. Conclusion