Page 20 - pwm-brandbook-2018

After reading this document, you should have a good

idea of the image and expression that is desired.

Please keep these style instructions in your mind, and

refer back to them regularly. When in doubt, ask.

The importance of maintaining a consistent brand for

the ministry is a critical player in the success of the

material presented by Paula herself. The brand

expresses who she is, and that can add to her

message, or detract from it if used inappropriately.

Keep it clean and simple!

let’s start work