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5 . 1 P r i m a r y T y p e f a c e s 5 . 2 S e c o n d a r y T y p e f a c e s

Typography is a valuable medium for clarifying the tone of voice and is often The following font family is used as an alternate typeface. It should be

the primary design element of our communications. The below typeface used for word processing, internal business correspondence, email

sans sarif families are used in web and printed applications, such as and web applications when the primary typefaces are not available.

brochures, ads, collateral materials, etc. In order to get the full impact of the

new branding package, it is very important that the type treatment created
Font name: DejaVu Sans

for Paula White be followed very closely. abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.:,; ' " (!?) +-*/=

Headline Font Name:

Font name: Roboto

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890.:,; ' " (!?) +-*/=

Note: Didot is the only font of the “P” in Paula. Other fonts such as NOVA or Font name: Lato-Regular

Brooklyn maybe used on special conferences or events by permission only. abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.:,; ' " (!?) +-*/=

Download Fonts: This font family is available as a package or individual files,

for both Windows and Mac platforms and can be downloaded from the

following source: http://fontsquirrel.com