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7 . 1 S o c i a l M e d i a & P W M 7 . 3 G o a l s o f S o c i a l M e d i a f o r P W M

The purpose of Social Media is not only to communicate with other Brand Awareness: Post content regularly that answers the questions our

people but it is also an effective tool for business promotion. Social audience are asking.

media provides the perfect opportunity to interact with potential

customers, both on a personal level and an organizational level. Analytics to Track: Increase engagement, followers, likes & retweets

Example of S.M.A.R.T Goal: Gain 1,000 Twitter followers by the end of the

Social media marketing helps to validate our brand. Paula White’s month.

social media presence, when done correctly, helps grow the ministry

by creating brand awareness, engaging with followers and welcome Enhance Public Relations: By following our organization’s mentions, you can

potential partners. We inform everyone that our brand is active and find out what our audience is saying about our brand and respond to questions,

focused on thriving communication with our followers and partners. concerns, prayer requests and complaints in a timely manner.

7 . 2 S e t t i n g S . M . A . R . T . S o c i a l M e d i a Analytics to Track: Improve relationships, mentions, ratings, reviews.

M a r k e t i n g G o a l s Example of S.M.A.R.T Goal: Gain 10 5-Stars reviews on Google in 3 months.

Other aspects to track: Increase web traffic, click-through rates, call to actions

The most important aspect of any social media marketing strategy

and landing pages.
is to set S.M.A.R.T. (Specific, Measurable, Achievable, Realistic,

and Timely) goals. By setting goals before you begin, it’s easier to

Example of S.M.A.R.T Goal: Average 5% click-through rate on Tweets by end of
measure success or failure.

the year.