Page 13 - pwm-brandbook-2018

1 3

5 . 1 C o l o r P h i l o s o p h y 5 . 2 P r i m a r y C o l o r P a l e t t e

The colors used in the logo fulfill the requirement of being gender The Paula White color palette is designed for specific uses to maintain

neutral and secularly appealing. The Blue and Green will function consistency and the integrity of the brand. In order to reproduce digital

well amongst other colors, and stand out nicely in print, web, and and print color most accurately, follow the CMYK, RGB and HEX color

television. formulas listed below.

5 . 3 C o l o r s

5.1.1 Full Color Print/CMYK 5.1.3 Screen and Web/HEX

B L U E (at 100% Tint) — C = 0.4608, M = 0.3039, Y= 0, K = 0.2000 B L U E (at 100% Tint) — #6E8ECC

LIGHT BLUE (at 100% Tint) — C = 0.4115, M = 0.2727, Y = 0, K = 0.1804 LIGHT B L U E (at 100% Tint) — #7B98D1

G R E E N (at 100% Tint) — C = 0.1912, M = 0, Y= 0.5490, K = 0.2000 G R E E N (at 100% Tint) — #A5CC5C

5.1.2 Screen and Web/RGB

B L U E (at 100% Tint) — R = 110, G = 142, B = 209

LIGHT BLUE (at 100% Tint) – R =123, G =152, B =209

G R E E N (at 100% Tint) — R = 165, G = 204, B = 92