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3 . 1 O v e r v i e w 3 . 2 R e p r o d u c t i o n

The logo(s) represents strength and stability in its solid, square In order to achieve consistent, high-quality reproduction, it is

design while maintaining a light and friendly appeal through the use preferred that official digital artwork be used at all times. Digital

of muted colors and the san serif typeface used for the name artwork files for Paula White Ministries are available upon request

“Paula.” The presentation of the “P” in the background gives an from the marketing department. Never reproduce the logo, or

identifying mark, which will be easily recognized at a glace. The logo allow the logo to be reproduced, from previously printed

has a gender neutral appeal and does not portray a Christian feel, materials. And never alter the shape, size relationship, spacing or

but rather a middle-of-the-road secular attraction. proportions.

The round logo has the same attributes and qualities of the square

logo, however, it has a slightly modern flare for use in social media
3 . 3 P l a c e m e n t

imagery, print collateral and promotional material for special events

and occasions. The Paula White Ministries logo(s) is to be placed clear of all

other text and graphics to maintain its clarity and status.

Position the logo on the left side (at the top) of its visible

platform or right side (at the bottom). Avoid centering the logo.

Consistent, left top or right bottom dominant positioning will

help it be unique and have a distinct personality.