Page 184 - ASBIRES-2017_Preceedings
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       Proceedings of the 9  Symposium on Applied Science, Business & Industrial Research – 2017
       ISSN 2279-1558, ISBN 978-955-7442-09-9

         Training and Development Effectiveness and Employee Performance: The
                    Mediating Role of Employee Motivation and Creativity

                                  Rajapaksha RAUK, Deegahawature MMDR
                    Department of Industrial Management, Wayamba University of Sri Lanka
                                     rajapaksha.udeshika@yahoo.com

                                               ABSTRACT

              Apparel industry has become the Sri Lankan’s largest export industry since 1986.
       The  employment  opportunities  and  the  performance  of  the  employees  are  highly
       identifiable and it contributes to the overall performance of the industry. Thus, managing a
       productive work force is a salient factor. Training and development is aiding the employees
       in  their  long  run.  Therefore  investigating  the  effect  of  training  and  development  on
       employee performance is crucial. Motivated and creative employees are more productive.
       Also,  they  can  contribute  to  the  performance  of  the  organization.  Therefore,  this  study
       attempts  to  find  out  the  mediation  role  of  both  employee  creativity  and  employee
       motivation on employee performance. The Training and Development (T&D) effectiveness
       was measured by cognitive, affective and behavioral aspects of T&D programs. Data was
       collected  from  both  sewing  operators  and  their  supervisors  through  a  structured
       questionnaire. Analysis shows a significant positive relationship between T&D effectiveness
       and  employee  performance.  Results  illustrates  that  there  is  no  mediation  effect  of  both
       employee motivation and employee creativity for the relationship of T & D effectiveness
       and employee performance.

       KEYWORDS:  Apparel  industry,  Creativity,  Motivation,  Performance,  Training  and
       development
                                                         productivity.  In  this  regard,  Training  and
                  1 INTRODUCTION
                                                         development makes employee ready to work
                                                         by imparting knowledge, skills and attitudes.
           Apparel  industry  has  become  the  Sri
       Lankans’ largest export industry since 1986.      Motivation transforms human resources into
       Thus,  it  plays  a  momentous  place  in  Sri    effective  action  (Saeed  &  Asghar,  2012).
       Lankan  economy  (Embuldeniya,  2015).            Motivated    employees     become     more
       Future  as  well  as  present  development  of    industrious.  Training  and  development
       this industry merely depends on the skillful      programs  are  initiated  with  the  aim  of
                                                         motivating  employees  and  to  make  the
       workforce.  The industry gradually loses the
       comparativeness       and       competitive       workforce confident on work. According  to
       advantages  enjoyed  over  time.  Also,  a        Amabile  (1988),  creativity  refers  to  the
       gradual  declining  can  be  grasped  in  the     constellation  of  personality  and  intellectual
       contribution   for   the   economy     and        traits   shown    by   individuals.   Thus,
                                                         innovative and creative ideas  of employees
       employment  (Embuldeniya,  2015).  Due  to
       this,  Sri  Lanka  should  look  beyond  the      have positive effect on overall performance
       traditional  approaches  of  management  in       of the entire organization.
       order to enhance apparel exports.
                                                            Therefore,    examining    the   current
                                                          training  and  development  practises  and
           Understanding      about      employee
       performances  and  their  attitudes  towards       their effect on the employees’ performance
       their  job  will  make  management  easy  for      in  the  apparel  industry  become  essential.
       decision   making.    Also,   making    the        Therefore, this study explores the impact of
       workforce  more  skillful  by  providing  them     the training and development on employee
       the  relevant  knowledge  leads  to  high          performance in the apparel industry.



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