Page 14 - Steps to Success

RULE 14: GET A MANDATE

When an agent is

entrusted with a sole

mandate, they will devote

far more of their time and

resources to advertising

and promoting it because

they know that so long as

the mandate is operating,

they cannot be pre-empted

by another agent who

comes in with a rival offer

which the seller may be

persuaded to accept even

though it is not as high as it

might have been.