Page 49 - ДЛЯ ФЛИПЕРА_Neat

Writing

Humor is one of the things in life which defies analysis— either you have
it or you don't, either you enjoy it or you don't. —Ross Mackenzie

Nobody can teach you humor writing. The secret is passed on from one ge-
neration to another, and I will not tell mine, except to my son. —Art Buch-
wald

THE BENEFITS OF HUMOR WRITING
Respect

Remembrance
Rewards

1. Material. The material must be appropriate to the interests of the audien-

ce, and it must relate well to the persona of the performer.
2. Audience. The audience must complement both the material and the
presentation style of the performer.

3. Performer. The performer must present the right material to the right au-
dience in the right way.

The THREES formula focuses on the what and why of humor. The what is

the target, and the why is the hostility, realism, exaggeration, emotion, and
surprise contained in the humor.

Techniques
Play on Words

In George Carlin's three best-selling books—Brain Droppings, Napalm &
Silly Putty, and When Will Jesus Bring the Pork Chops?

UNNECESSARY WORDS emergency situation (emergency alone is suffi-
cient) boarding process (boarding can be used alone as a noun)
EUPHEMISMS uniforms = career apparel