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English for Tourism & Hospitality (107) by Prof. Adel AlSheikh

Read the following text and then answer the questions that follow:
       The tourism department operates tourism information

offices in many origin countries. A tourism information office
promotes travel to a destination country through advertising
and special promotional activities. For example, representatives
of the information office give brochures about vacations, the
destination country, and special tours to travel agents in the
origin country. A brochure is a printed folder, or pamphlet,
about a place, product, or company. Brochures advertising
tourism are written, printed, and supplied to information offices
in origin countries by the tourism department.

       Mr. Carter is the director (manager) of a tourism
information office. He has a large staff. A staff in a business
office is a group of people who work together. The staff includes
people who work directly with travel agents; others who do work
with companies and businesses; people who contact
newspapers and television and radio stations; some who work
with airlines and hotels; people who write advertising; and
information clerks and secretaries.

       One of Mr. Carter's most important jobs is that of public
relations director. The purpose of this job is to establish a
good attitude toward his country among the public(people) of
the origin country. As part of this job, he supervises the writing
and distribution of press releases (news stories) for the media.
Media refers to all the ways of spreading information, such as

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