Page 34 - GIADA-May-2018-Final

THERE’S NO SUCH THING AS GIVING TOO MUCH INFORMATION TO PROSPECTIVE BUYERS

Continued from page 10 Some short descriptive video title examples The more videos potential customers
• What is the best way to get the lowest could be: watch, the more they will get to know and
car payment? • Fair, Upfront Pricing like your staff, which is half the battle when
• Can I buy a car with no money down? • Our Pre-Owned Vehicle Standards it comes time to make a decision.
• I owe more than my car is worth; can I • Educated and Informed Staff
still trade for a newer vehicle? • We Respect Your Time Informational videos are a great way to
• Is it possible to push back my first build rapport and earn customer trust. Don’t
payment? You can do the same thing in service. forget to always include a call to action so
• I’ve declared bankruptcy; can I still get Answer typical service department FAQs, your customer has a reason to call you.
a loan? such as:
• How often do I have to change my Give car shoppers the information they’re
Next, make a series of videos that provide wiper blades? looking for, and there’s a very good chance
shoppers with an answer for each question. • How do I know when I need to buy their business will be yours. n
Ideally, the videos will be short and new tires?
informative. • Why is it important that I keep my tires Tim James, COO of Flick Fusion, is a
properly inflated? dynamic sales and marketing strategist with
Try not to get too cute with your basic • How can I get better gas mileage? more than 20 years of success in driving
informational videos. You want to set the revenue growth for auto dealers. He is one of
customer’s expectations of what it will be Again, make a video for every question. Be the auto industry’s leading authorities on the
like to do business with you, and you want sure to feature your service advisors and use of video marketing strategies throughout
that experience to be professional. other personnel. the entire online merchandising and sales
process.

32 | GIADA Independent Auto Dealer MAY 2018