Page 40 - GIADA-May-2018-Final

Tips for You to

Increase Sales

at Your

DEALERSHIP

By Tommy Wyher

The vehicle sales industry is extremely way to build a sense of community among on websites for used cars. People with a
competitive with millions of dollars in those that shop at your dealership. higher budget tend to want a driving ex-
commission and profit up for grabs each perience instead of a vehicle that gets them
year. The process of increasing sales will Keep The Cars, Trucks, or RVs Clean from one point to another. A difficult part Hiram
take multiple departments doing their and Smelling Fresh of hiring great salespeople is attracting the
jobs to the best of their ability. There are The new car smell is something that helps top talent. Perks like higher commission
going to be times of the year where sales close sales on a daily basis. Nothing is can be enough to attract a great closer from Andy Turner, Mgr.
naturally increase while during others the better for many people especially if their another dealership. Those in the car sales
show floor can look like a ghost town. The current car has a musk that has built up industry communicate so great perks can
most successful dealerships make slower over the course of a decade. Thorough help you have your pick of as many sales-
months and weekends into successes by cleanings after test drives are imperative people that you would like. These type of Melissa Johnson, Mgr.
closing sales. Foot traffic of qualified pur- as some people simply stink. RVs are even closers can allow you to expand and start
chasers can be difficult to find but with the more important to clean as everyone seems another dealership. Putting an all-star Hiram
right tactics below you can increase sales to jump on the bed when being shown one. salesperson in charge of a dealership can
immensely month after month. Get all of the stains out of the mattress and be risky but as long as the sales side of Eric Forrister, Mgr.
make sure to freshen the air before exiting things are handled the administrative staff
Digital Marketing is Imperative the RV. A smell can be just enough to con- can handle the rest.
The first thing that many people do when vince a person that they should not be pur-
they can afford a car is start searching on chasing an RV that specific day. Buyer’s re- Customers Should Not Want to Leave
the Internet. Putting your dealership on morse kicking in before anything has been the Show Floor
the first page for a local Google search purchased is a reality for many so do not People are busy so something like waiting
can help you surpass your competition. give the person a chance to second guess for a few hours in order to have a deal fi-
The website that you have should be up- themselves. A cleaning crew should be as- nalized can lead to second thoughts about
dated daily and inventory submitted to sembled on a daily basis to clean any of the a purchase. On Sundays have the big games
car sales aggregators. People are willing cars that have gone for a test drive. Fresh- on and offer free food as well as beverages.
to drive hundreds of miles for the right ening up each car on the lot is important as All dealerships have coffee so offer some-
deal as this can save them thousands of well as you never know which car is going thing that sets you apart from your com-
dollars. Educate your website visitors to be sold next. petitors. Comfortable chairs to wait in
about lending processes, best practices might seem like a small detail but they can
for car maintenance, and answer ques- Build a Team of Closers make all of the difference. Even if a person
tions in the comments or via social me- Building the ultimate sales team can be is waiting for a repair to be done their pa-
dia. The digital age is here so make sure difficult but it is possible. Great salespeo- tience can be soothed by some of the perks
your car dealership is not missing out. ple can help boost conversions on the sales the dealership has to offer.
Social media can also be a great way of floor which increases profits. This team
getting the word out on certain specials. will need to be closely connected with the Be proactive about closing sales and in-
If the dealership is offering oil changes digital marketing team as the leads that creasing these sales month after month.
for a low fee then this can help attract come in through the door are not all cre- Do not wait until a sales drought to try new
people who might be in the new market ated equal. A luxury car dealership for ex- things, improve processes and watch sales
for a car. Social media can also be a great ample probably wouldn’t want to market skyrocket. n

38 | GIADA Independent Auto Dealer MAY 2018