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NEW NORMAL

Nicolas Mähler-Besse
Nicolas graduated from Sup de Co Bordeaux and started his
career as head of France and Export at the Radoux cooperage
in 1998. He became Export Director in 2000, International
Sales Director in 2002, and relocated to California in 2009
where he worked as Managing Director of the American
production subsidiary Radoux Inc. He returned to France in
January 2011 to take up his current position of Managing
Director of the Seguin Moreau Group. Since June 2017, he has
been in charge of the Winemaking division, which includes
Seguin Moreau and Vivelys.
SEGUIN MOREAU

FOR THE FUTURE

We can already see a transformation of the fermentation to the aging. For all these rea-
barrel market since there is demand for premi- sons, there is a strong demand for this product
umisation. And we believe that the trend will category and our internal figures and trends
continue in the future. can confirm this growth.
First, we do notice that the entry-range At the same time, demand is more and more
barrel’s offer is currently disappearing in fa- focused on high-end products.
vour of the high-end offer of alternatives. As an example, we have developped a range
This trend is good news for the final consu- benefiting from the same precise wood selec-
mer and for our customers as well: qualitative tion that we apply to our barrels - which is also
wood for oenological product will give more the DNA of our cooperage. The name of this
qualitative results on wine aging than an en- range is “EXCEPTION“ because it is an excep-
try-level barrel. Besides, the cost of using these tionnal product: not only in its components
alternatives products is lower than that of
using barrel (ie: cost of „part des anges“, cost of
cellars and cost of barrel cleaning). On top of
that, they are easy to use and the products can
be used at different vinification stages: from

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