Page 204 - NEWNORMAL_ANIMATED

NEW NORMAL

s
si
ri
e
c
a
a
s
have been less impacted by the crisis, as s
s,
s,
e
e
ss
ss
le
le
n
n
the spirit industry has also been less
na
c,
impacted, and particularly Cognac, ,
where we are well represented.
Regarding wineries, we also o o
have many different situations: s:
on-
our customers mainly using on-
een
-trade distribution have been
nes
more impacted than the ones
en-
who were more off-trade orien-
lly
tated. Fines wines and especially
“Grands Crus Classés“ are spared
ed
more... The “ Bordeaux Primeurs“
urs“
went well.
fr
But the situation also differs from
m
o
one country to another. As an exam--
ex
am
y
positiv
ple in Brazil, we have seen a very positive
e
n
d
trend in local wine consumption, driven by
,
by
riv
en
an overall increase of wine consumption in the
tion in the
u
p
m
country.
As far as the USA are concerned, the situa-
ned, the situa-
tion is also really different, not only because
t only because
of the COVID but also as a consequence of
nsequence of
the Californian fires: many wineries are
neries are
harvest
strongly impacted in terms of harvest
“smo-
of course, but also due to the “smo-
apes.
ke taint“ for the remaining grapes.
Many American cellars contain
ain
empty barrels....
I have previously mentioned d d
some of the new products that t
have been developped in the e
past few months, as many an- -
swers to our customers’ requirements. They Thus, our sales figures show today that ligh-
actually ask for more specific and precise tools ter and open toastings are increasingly pre-
but their requests also follow a global final sent in our range. To accompany this move,
consumer‘s taste change that we are all aware we developed a specific toasting method

of: the switch to the expectation of a less combining water and fire, called “AQUAFLEX“.
woody wine, a better respect of the fruit and In fact, customers no more look for toasting
of the terroir. aromas, but aim to enhance their terroir. In
As a consequence, we have adapted our order to match as many varieties and terroirs
offer to this massive, worldwide trend and worldwide, our range encompasses more than
what we call internally: “the wood without 11 qualified toasts for our customers.
the wood“. i.e making sure that wine bene- But this trend is also seen in the size of
fits from the positive impact of oak wood, barrels. We can observe that, in some regions,
but does not taste like wood... this trend of “wood without wood“ increases
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