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Tommy Keeling
He is talented and knowledgeable professional combining
scientific training, solid research and analytical ability, and
excellent language skills. Native English speaker with interna-
tional background and outlook, fluent in Spanish, French and
Mandarin Chinese. Highly adaptable and versatile, at ease with
technology, a good communicator with a proven ability
to excel in any environment.
+RZ WR 7DS LQWR $VLD 3DFLÀF·V

Beverage Alcohol Opportunities

IWSR’s Asia-Pacific Research Director, Tommy Keeling, answers IWSR´s Ask
Me Anything questions and tells about the impact of Covid-19 on market
trends, innovation, and why the region has strong potential for future RTD
growth. The full interview can be read at https://theiwsr.com.

In New Zealand and Australia, apart from kaging and smaller, more convenient formats
Rose, Lo & No, Hard Seltzers and Prosecco such as cans, pouches, smaller bottles. Por-
what are the next trends emerging for still table packaging is well-suited to the popular
and sparkling wine? outdoor consumption occasion.
There is a general trend in New Zealand and In Australia and New Zealand, the trends lean
Australia towards premium wines, imported towards light and fresh drinks, high quality,
wines and towards certain varietals. Pinot provenance, authenticity, health, and environ-
Noir is growing in New Zealand. In Australia, mental sustainability. A brand that can satisfy
there is a shift away from GSM (Grenache Sy- these criteria has a good chance of success.
rah Mourvedre) towards Shiraz and Cabernet
Sauvignon. Pinot Grigio is doing well in both What has been the influence of Covid-19
markets, as part of the light and fresh trend. and the economic crisis on local consumer
Another area to watch is new innovative pac- habits?
Vin Jiolis vineyard in Inner Mongolia, China

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