Page 3 - March Newsletter

CONTENTS

The Year of The BitCoin and Brexit? There’s two
Dog in Chinese predictions well above my Pay Grade!
2018 Culture, the dog
is considered a lucky animal by Chinese In merchandise we see more & more retail
people, the owner of a house will be inspired products & themes which are
pleased to adopt a stray dog which ever improving the quality & creativity
suddenly runs into his house as it indicates of promotional products. New materials
good luck and fortune is coming. such as copper and cork are growing
in popularity. Co-branding with retail
What will 2018 mean for all of us? brands such as Nike, Moleskine, Contigo,
Fare further raises product quality and
Well the story on plastic waste which desirability of business gifts. Tech just
we began writing about in Spring 2017 continues to evolve with smartphone
is gathering pace and is certainly accessories, connectivity, and charging
becoming mainstream. Just as Bags solutions and as millennials start
4 Life helped replace carrier bags so becoming decision makers within the
we see the same thing happening with workplace their desire for wellbeing,
#Bottles 4 Life and #Mugs 4 Life, through eco and wearable items improves these
SME & Corporate clients branding these ranges and quality year on year.
promo items the adoption process is so
much quicker than waiting for consumers I hope you enjoy this edition of the
to buy their own one by one. Captain’s Log, any feedback is
appreciated.

All the best,
Andrew
AKA Captain Merchandise
andrew@spromo.co.uk

04 Wake up and smell the waste: Wake up and smell the waste
Calling all caff eine lovers: it’s time to wake
- Page 04
up and smell the waste...
Calling all caff eine lovers: it’s time
to wake up and smell the waste...
08 New Product Showcase: Following
trade shows in January & February here’s
some of the new products that caught the
team’s eye.
10 Elliott’s Award: Elliott our in-house What’s Inside

Graphic Designer was short-listed in a
global competition….then he went & won it!
12 Understanding Compliance: It’s not

sexy but it’s important to be aware & ask
the right questions of your suppliers.

18 Team Spotlight: From working on the

lifeboats to swimming miles, and planting
trees the team is as busy outside of work as
they are at work!

Throughout the industry retail inspired merchandise & clothing seems to be the theme,
from product design, quality & decoration options the game is changing.

SPROMO - 2 - MARCH 18 SPROMO - 3 - MARCH 18