Page 11 - Sussex Promotions - Proposal

Your target avatar might be a young back packer, Audience 3: The Explorer The biggest audience is typically described as the It would be easy to discount these useful, everyday
or they might be sailors, explorers, adventurers, noun office worker, desk bound, all ages, male & female items as maybe boring, but using Promotional
volunteers overseas. A person who explores a new or unfamiliar area which might where we are looking for a catch all range of Product Experts with the product & print knowledge
involve travelling by land, sea or plane. product for this audience. and adding some creative even bulk standard,
Whoever the audience practical, useful items that boring products can be converted into desirable
resonate with the audience have the potential to This is where the industry biggest sellers come gifts with a retail twist that will boost your brands
be used daily and make your brand or message into play: printed mugs, printed pens, branded recognition.
much better known by the user. notebooks, coasters, highlighters, calculators,
rulers, calendars etc. Useful everyday stationery Without this knowledge, you don’t know what
items found on virtually every desk top in the land. might be possible.

Audience 4: The Office Worker
noun

An employee who works in an office, typically associated with
desk work and engaged in administrative, management or
1) Reporta Pocket Book 2) Colour Matched Enamel Mug 3) Bag 4 ) Carabiner Flashlight 5) Grotton Ceramic Mug 1 ) A5 Notebok 2) Halo Mug 3) Contour Pen 4) Rio Mug technical work.