Page 8 - Sussex Promotions - Proposal

By understanding your audience, we can create bespoke collections Audience 1: The City Dweller When understanding our audience, who they
noun
including products which are not typically found in most catalogues A resident or inhabitant of a city are, what they like, what will be useful the more
information the better.
or websites.
To say our customer likes sport is useful but the
Our City Dweller commutes via bus & underground, For the lower quantity but higher quality gifts more specific the better a giveaway can be
affluent, typically buys retail brands and likes smartphone accessories are very popular as they tailored to the exact needs of the recipient.
gadgets & technology. are so useful when out & about and away from
mains power. Our brief here was a specific niche looking at
A brief such as this may require a low cost but low cost / high volume items along with a small
appropriate scatter item, followed by less of a Practical & useful doesn’t always suggest quality, range of higher value items in much smaller
higher quality gift maybe as a reward or thank you. but the Contigo flasks represent fantastic quality quantities at different budget points creating a
and are the best selling range of flasks at retail in tier of rewards.
For this audience a travel card wallet is very the USA.
appropriate, with full colour branding a low cost
item can be transformed into quite a desirable
giveaway.

Audience 2: The Adrenaline Junkie
noun
A person with a compulsive desire for excitement and
1) Headphones 2) Contigo Mug 3) Parker Jotter 4) Xoopar Powerbank 5) Oyster Card Wallet 1 ) Retractable Pass 2) Lip Balm 3) Sportsman Bottle 4) Speaker 5) Sports Camera
adventure.