Page 6 - Sussex Promotions - Proposal
P. 6

To be useful we must first
                                                                             What makes the perfect promotional gift?                                                                                                                                               understand who is your target
                                                                                                                                                                                                                                                                    audience
                                                                             We buy Christmas and Birthday presents with the RECIPIENT in
                                                                             mind, business gifts are no different.
                                                                                                                                                                                                                                                                    You have a message, a design, a call to action that
                                                                             They must be useful & they must be relevant.                                                                                                                                           our Marketing Ninjas are going to deliver for you.

                                                                                         50%            Useful                                                                                                                                                      But for a product to be useful we must understand
                                                                                                                                                                                                                                                                    who is the target audience?

                                                                                                                                                                                                                                                                    We can then research the relevant product groups
                                                                                         11%            Personalised                                                                                                                                                for that audience and create a short list for you
                                                                                                                                                                                                                                                                    based on:

                                                                                                                                                                                                                                                                    •   Print needs
                                                                                         11%            Unique                                                                                                                                                      •  •   Logistics
                                                                                                                                                                                                                                                                       Relevance
                                                                                                                                                                                                                                                                    •   Budgets
                                                                                         11%            Durable                                                                                                                                                     •  •   Compliance
                                                                                                                                                                                                                                                                       Lead times
                                                                                                                                                                                                                                                                    •   Etc.
                                                                                         9%             Relevant



                                                                                         8%             High Quality
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