Page 4 - Sussex Promotions - Proposal
P. 4

“I’ve learned that people will forget what                                                                                                                                  How do people feel when receiving a promotional gift?

     you said, people will forget what you did,                                                                                                                                    The BPMA (British Promotional Merchandise
                                                                                                                                                                                   Association) surveyed marketers and recipients
                                                                                                                                                                                   of business gifts. There are very few forms
     but people will never forget how you made                                                                                                                                     of marketing that can make a person FEEL
                                                                                                                                                                                   Appreciated, Impressed or even Happy!
                                                                                                                                                                                   Within the Marketing Mix Merchandise is an
     them feel.” -  MAYA ANGELOU                                                                                                                                                   incredibly Powerful tool if done well.









     How do these Marketing Pillars                                                                                                                                                                                       79%                    APPRECIATED
     make people feel?

     •   Leaflets
     •   Facebook Ads
     •   Referalls
     •   Web Sites
     •   Vehicle Signage                                                                                                                                                                                                  47%
     •   Twitter                                                                                                                                                                                                                                 HAPPY
     •   PR
     •   LinkedIn
     •   Banner Ads
     •   SMS Texts
     •   Loyalty Cards
     •   Emails                                                                                                                                                                                                           21%                    IMPRESSED
     •   Exhibitions
     •   Newsletters
     •   Blogs
     •   Webinars
     •   Radio
     •   TV
     •   Podcasts
     •   Reviews
     •   Pinterest
     •   Vouchers
     •   Catalogues
     •   Sponsorships
     •   Uniforms
     •   Billboards




                                                                                                                                                                                                                                                                                                                        Survey conducted by the BPMA
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