Page 5 - Sussex Promotions - Proposal

“I’ve learned that people will forget what How do people feel when receiving a promotional gift?

you said, people will forget what you did, The BPMA (British Promotional Merchandise
Association) surveyed marketers and recipients
of business gifts. There are very few forms
but people will never forget how you made of marketing that can make a person FEEL
Appreciated, Impressed or even Happy!
Within the Marketing Mix Merchandise is an
them feel.” - MAYA ANGELOU incredibly Powerful tool if done well.

How do these Marketing Pillars 79% APPRECIATED
make people feel?

• Leaflets
• Facebook Ads
• Referalls
• Web Sites
• Vehicle Signage 47%
• Twitter HAPPY
• PR
• LinkedIn
• Banner Ads
• SMS Texts
• Loyalty Cards
• Emails 21% IMPRESSED
• Exhibitions
• Newsletters
• Blogs
• Webinars
• Radio
• TV
• Podcasts
• Reviews
• Pinterest
• Vouchers
• Catalogues
• Sponsorships
• Uniforms
• Billboards

Survey conducted by the BPMA