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P. 15
September/October 2014
Telecom Reseller 15
SULLIVAN
SZCZUREK
continued from page 10
continued from page 13
deinition TV, high-speed Internet, and digital from cross talk and interference. Conventional selector where consumers can choose an ad to Apple. A panel of experts on the keynote
telephone – individually or bundled,” Melson Ethernet LANs emit electromagnetic signals see and have follow-up calls for action.
stage, led by CNBC reporter Julia Boorstin,
explains.
that can be intercepted -- POLs, made up of here has been an improvement in discussed the Apple announcements (which
Melson likens POL technology to a FIOS- iber, do not. hey are non-lammable and measurement of advertising on mobile were timed to mash with SMW)
type architecture routed throughout a building require no EMI or FRI shielding. Plus, POL platforms, but it is tricky. On TV you have iPhone 6 screen size. “here are no surprises
or enterprise campus, rather than a residential supports security mechanisms such as AES Nielson. Nielson has not yet brought reliable here. hey have illed a hole with the size of
neighborhood.
(advanced encryption standard) 128-bit mobile measurement. ESPN reports, “We are a screens. It feels like Apple is catching up with
he single-mode iber network backbone encryption.
TV company irst. We engage advertisers here Samsung.”
is connected to splitters, each of which will he beneits of POL are many, and should irst and then they go digital including mobile.”
Battery life improvement. “I’m not blown
provide iber to 32 “customers.” In total, a encourage enterprises such as universities, Innovation. Twitter CEO Dick Costolo away by the battery life of iPhone 6, which
single POL can be connected to hundreds of individual users, providing them with
hospitals, corporate campuses, and multi- dwelling units - any facilities with relatively wowed the audience with 30 minutes of new capabilities coming including a 6 second video says 12 hours, but I don’t think so,” says Shelly Palmer, managing director of the digital media
a multitude of enterprise and outside high-density populations of users – to install or service. here are 271M active Twitter users. group at Landmark Ventures.
telecommunications applications.
retroit this architecture.
here is huge audience beyond with a much Apple Pay. “he industry has been struggling
Industry suppliers project that in the not- he second installment in the November issue bigger reach – you see tweets on websites, on with payments and the iPhone 6 should help. It
too-distant future between 10% and 30% of will reveal the important technical advantages TV, and in other apps. Twitter Commerce, could be a leader in payment processing,” says
conventional LAN architecture will move and ease of installation that POLs ofer.
already working with 30 merchants, puts a
Chetan Sharma, president of Chetan Sharma
toward POL.
Ed Sullivan is a Hermosa Beach, CA-based ‘buy’ button in mobile tweets. Twitter works Consulting. Initial merchants are impressive
Part of this increasing adoption stems from writer. He has researched and written about closely with TV and telecos. “It costs 56% less and include six of the biggest banks representing
the fact that POLs are considerably more secure high technologies, healthcare, inance, and real to acquire new customers when you run Twitter 80% of credit card transactions, and 220,000
than legacy Ethernet networks. hey are free
estate for over 25 years. TR
campaign along with TV.”
locations of Macy’s Staples, Whole Foods, and of
course, Apple retail stores.
Apple Watch. he Apple press conference
was fed in to the CTIA show via Apple TV
(at times having transmission challenges). In
Apple style, it CEO slowly announced toward
the end of his presentation, “there is One More
hing..” hen showing of its beautiful user
interface, the miniature computer system on
one chip was unveiled. Will people embrace a
wearable computer? “he Apple Watch should look primitive in three or four years. Is there a
place for wearables? I think so. his may be it,”
Palmer said.
#ComCon Unconference. During this
preconference event exploring the “Future of the
Network,” organized by Aaron Gunn of 2600hz.
com, views from younger, innovative companies
were presented. Josh Goldbard of Tevnos
Corporation called for new oferings such as
equipment lifecycle management as a service
and mobile trunk service such as a ‘mobile
twilio.’ Ed Kozel of RangeNetworks.com
called for a wireless, open sotware platform.
RadishSystems.com suggested the future is now
-- next generation applications are available
today with the existing network whereby ‘voice HELPING YOU GET THERE. GREATAMERICA.
and visual’ communications take place between
enterprises and all callers using any network.
What does it mean to Telecom Resellers? he pace of change is fast. Innovation is constant.
Keep looking for ways to embrace mobile in
your oferings.
TR
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• SOFTWARE • SERVICE restelelecro.cmom
BYD PATTERSON AUDIN FERRY COLLINS MPAEGED1A3K RUFFIN PERCY
PAGE 1
PAGE 1
PAGE 3 PAGE 3 PAGE 5
PAGE 13 CPOAGLEW19ELL
PAGE 17
BYRD
SILVERMAN
TOLMASOFF
by DavidByrd,CMO, ANPI –
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PAGE 24
Top 5 Hosted Uniied Communications Best Practices
HostedUniiedCommuncationsisaCiscoLNIVoEv –3-C6ancun ciscolive.com
CCA – Amdterdam For dJeutnaeil9s visit cloudcomcmomunications.
2014 UsaAFSaCllDCIonference OctoBbOeSrT8O-N1,0M,2A014
SEE PAGE
10 ACEURDTIIOFCIEODEBSY’SABPCLABS
SEE PAGE
13 NOTRETSEL
ADVANTAGE: CETIS
dbyrd@anpi.com
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Partner with cwoomumldasnedle“catdtdheatnynpoeunasceemitehnetrx“xinxtxe”g,-ryep” placjeudstanfeowrdebrlowckitshawthaeypfromvidoeurrtmhatinalorieacdey. eDxItDensniuomnbneurmbweoruwldoubldeb5e551-2132434an.dCtoyoYTstonhasoetueneupmreuebcnlitstsahmen2ratesidxsd0peoerfes1sbitnshey4tdihsaeodirnriaveamdewprvrleisteriptdsisaepienprmtselhe.rentncasno,slntushotmureymndisoreotahfndetohyovisaefsrnrseutwsimspscepomaroenpsesnrin.btitlie,tynnofortrdothbeyouteorfsthaereprtervyingtomwbehcicohnnmeecatends tohatthceaslalemrsewpliallyebsascekntpioalrltyanaldl pseorivnetscsirecvueirtaalnodf osoumr oeigrcoeus nindtshtearatrCeOa ftorurnakpsoaint thtoe dwioguitlsdoafsykotuhrenpurmovbiedrersotothsencdaltlhweolausUpltdonfianjisouisntuiuhsmtertecodrleu.smCponTsnosohimbfeitlhitmiysLfnoNueirewvwnsstsipapiantapcepmgraedret.lnwivteosryiontrohscopnLf-ienrieoyInncenswpecrxfaoprsrmsesdsnsbeydsoCTiotSorAidnmr Siepsrslviiecpaedpu-t fbgcoyrromultmephaseuvimniintcogtaotainsodenicensuptterlroicnthyant(ioaoglnodgaolydQop)rr,ogoaEbfneuismztsaiotathinoeanylgsf.eodImrnoesnot wcdcdcohnwyfsne,trbaeusnuccDtteiti.ohrHenecetEowinrtatwresoardspfumraciseacedienCmaoetnitnhongehrciestfcosSeurnactncmedscesaors-,tleI VdeocIiPsiomnmoraekecrosnatvmeneideiunmttahnadnlaergveebru–sineespses-, witihllajpupsetnsstatrothbeadriunrgintgheitm’sepslsaygbeawckhecryecvler. naetwemlopcoartaioryn.soTluhtiisone,wsooIiorcdeewriallnperwobbalbolcykjoufstDbIDe rsotaurteCdOiretcrutlnyktogryoouupr(pohrolnoeo.pOstnaratfgosrrionoNptuenhebrnwfasoydsrtpmdaKperdeerebdwyveClivTnaeSryAKstirioziSceoarnlvbfliecelererncaetntdentdhaencaeseansdtupdryovseids- ai2Nms0e1ata0wgn,oimnrekexsmeaUrbcsmeirsrissedfA-r“sosilmszeoefctdhiatetboiIounntsthei(nerInNerasNetsiaoUldneAea)rlv,”Nti.hnoIegrtectlahne’irt foundmyselfchecAkUinDgINocnonittinauecsoounpplaegeti3m›e›s ciallywhendisasteFrERsRtrYikcoenst.inuesonpage6›› See PERCY page 19 See HAUG, page 15
Avaya®missioncritical applicationfr most
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BYRD continues on page 21 ››
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TELEDEX
By Pat Patterson, Director of Services Marketing for Avaya
More than just a telephone, Teledex® M Series telephones loeuvtebroaugnedBclueelltoneotwh oprakircinagllintegchanodlomguysifcorstcreoanvmeinigentht rionubgohuntwd/o built-in high idelity stereo speakers; mobile device charging via two 2.1 Amp USB ports; an5 Things You Must Do
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d in-room BYOD connectivity supported by an optional built-in Wi-Fi access point. TELEMATRIX
When Supplementing Your Team With Managed Services There has never been a more imAdd a splash of color with TeleMatrix® Marquis 3300 and 9600 Series phone sets. Available in analog and VoIP corded and cordless conigurations, choose from 7 standard or custom color handset inserts
“NBS SIP Trunking provides the easiest and fastest imple- “Wmenretacteionntlytimupegorafdaendy StoIPBTrrouandkvinogx HsolsutteiodnCwoem’vmeusneiecnat.ions anOdurthmeuwlthi-osilteepcruoscteosms ewrasslopvreofNesBsSioSnIaPlTarnudnkqinugickb.eOcauursneew htohseteydgseot lautrieolniabisle1,0a0ff0ortdimabelsebpehtotenrethsyasnteomur tphraetvpiorouvsipdreos- vinduemr.bSerllsiningtshoemirestyhsitnegmywouithdodnif’fteuresentisarealclyohdaersd..TWhise,are dtoihthavtheeswfaiitrcphreicdet,onBicreolaydbvuonxdHleodstoeudtgCoimngmmuninic-a- • GetmoewithBroadvox:freedemoservices, wwcow-.mnbarskveotincge,.caonmd in|s8t6al6la.8tio8n5.c0e0rt1ii4cation
Become a partner today!
www.broadvox.com | 866.885.0014
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designed to complement today’s contemporary décor.
taismsiestfaonrcIeTomf oauntasgideersptaortsneerks.the Increasingly, IT managers are turning to Managed Service Providers (MSPs) to help ill the talent pool gap that prevents many from implementing helpful but increasingly complex appAsmanondgtetchhencohlaolgleiensg.es are those found in December 17, SCITEC
Standard Series by Scitec® is the 2500 set telephone brand that
your customers know, trust, and prefer. Available in Black, Ash, and
Red, our durable, proven Scitec 2500 desk, wall, and emergency
sets are available with or
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– Bernie Yatau–rSoc,oAtvtaLyaangRdesoenl,leCro, CnnasesctBivuistyinSeossurTceele–pahBonroeaSdyvsotxemagsent
SIP Trunking | Cloud Communications | Broadband
SIP Trunking | Hosted Communications | Broadband
2013 blog “he Rise of the 7 Communications Trends for 2014” (tinyurl.com/
without a message waiting light.
Let us show you how our Teledex®, TeleMatrix®, and Scitec® branded feature and standard telephones, backed by national advertising, competitive volume pricing, and global support, can help you build proitable new telephone set revenues. Call +1.719.368.6544, write info@cetisgroup.com, or visit www.cetisgroup.com, for product and
pricing details and to request a sample phone.
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As the forward-looking 2014 trends paper
stated: app“Vliecnatdionrs,asroemcoenotfinwuhoiucshlyarceretaratinsgfonremwing how organizations deploy and capitalize on technology. While this innovation
Best Value IP PBX Solution
LookingforSelectResellersinUS&Canada PTeleOcomSmuInTicatRionOSysteNms
• Full Service and Solution Partner
Costs
For more information
www.positrontelecom.com/reseller telecom.com
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U.S. POSTAGE PAID
The B3u3r4e0a6u, Inc.
© 2014 Cetis, Inc. Product speciications and descriptions in this document subject to change without notice. CetisTM, Teledex®, TeleMatrix®, and Scitec® are trademarks or registered trademarks of Cetis, Inc.
CETISGROUP.COM
can help boost business growth and improve eiciency, new solutions can further burden IT organizations that are already being compelled to handle grersoowuirncges.ervice demand with shrinking staf
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• Higher Generous Margins, Lower • Latest State of the Art Solution “Future Proof”
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P.O. Box 1826
Stuart, Florida 34995-1826 CHANGE SERVICE REQUESTED
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