Page 1 - 3CX June 2015
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Drill Down











A Special Report from Telecom Reseller


The UC Cloud is Not Always the Answer



T
here is a diverse range of
to a third party. here is no right better managed by an outside organization.
the products and servcies sold and the costs of 
choices available today for
choice for everyone.
implementing a new communications solution. Audin
owning and managing a
he choice depends on what is BALANCING THE BUDGET
hese conditions may bring a host of changes, 
Uniied Communications (UC)
already owned, when it will retire, How to spend money on a communications both good or bad.
by Gary Audin
system. hey range from the
the capabilities of the IT staf,
solution can be a contentious subject. CFOs
IT and communications budget restraints can 
business owning and managing the UC system to whether the business model is CAPEX or OPEX, have to consider multiple factors to determine make an on-premises UC solution too “capital” 
outsourcing the entire communications processes
and whether or not candidate functions can be
expenditures including the market conditions for
intensive. Many enterprise Chief Financial 
Oicers (CFOs) are shiting IT investments from 
a capital expenditures (CAPEX) based model to 
an operating expenditures (OPEX) based model. 
A cloud solution that is expensed with little or 
no capital expenditure may be desired. A cloud 
solution ofers a ixed cost per month based on 
the number of users and the features used.
Cloud UC can be subscribed to by feature 
group allowing greater lexibility for the business 
when determining what UC features should
be ofered to what users. Most businesses
have implemented a few UC features and are 
observing and monitoring their use to determine 
what the feature beneits and their ROI are. he 
cloud service approach requires less IT staf.
It does require, however, more performance 
management and monitoring of the cloud service 
provider.

Audin continues on page 5 ››

3CX Phone System 

Hits a Home Run for 


Wilson Sporting 

Goods Co.


A
llery

by Bianca Allery, 
Marketing Manager, 3CX

W
ilson Sporting Goods Co. is one of 
the world’s leading manufacturers of 
ball sports equipment. he sports 
equipment manufacturer quickly realized— 
with its size and scale—that it was going to 
need a phone system that could knock its 
communications needs out of the park.

WILSON SPORTING GOODS CO. 
SEEKS MVP IN COMMUNICATION 
SOLUTIONS
Before the search for a new phone system 
ensued, Wilson operated on a proprietary
PBX system, which cost an exorbitant fee of 
approximately $80,000 per year in just sotware 
and hardware maintenance. In addition, the 
organization found the phone system’s limited 
functionality to be a major communications 
pain point and even the smallest of features 
expensive to implement. hese costs and 
function restrictions forced Wilson to start 
scouting for a new solution, which ofer cost 
eiciency, a simple installation process, and 
easy ongoing maintenance. However, once
the search began it became clear that no other 
phone system that Wilson researched could

Allery continues on page 7 ››




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