Page 1 - Telecom Reseller AugSep 2014

SPECIAL CONFERENCE EDITION

AUG/SEPT telecom reseller.com
NETWORKS • IP/IP-PBX • VOIP • SIP • SOFTWARE • SERVICE
2014
Why Rip and Replace when
GOTALSKY
BYRD
MEDAK
PAGE 3
BERNBO
RADER
PAGE 1
you can rejuvenate?
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BARRY
RADER
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ACUTA – Boston Jome vendors suggest that the only way
Oct 26-29 acuta.org
ORGL to embrace the future is start over. Is
ASCDI
2014 Usa Fall Conference RUFFIN
CiscoLIVE – Cancun COLWELL
there a smarter way to evolve enterprise
October 8 - 10, 2014 PAGE 27
Nov 3-6 ciscolive.com
PAGE 20
by Jon Jorgl, President of Enterprise communications? Is there a logical and less
BOSTON, MA
Solutions for GENBAND
painful and expensive path to the “nirvana” of
more intuitive, more mobile, and more productive
unified communications over the coming years?
Software upgrades, alongside migration
strategies that layer mobility, for example, over
existing environments can lead to cost-effective
options even as more and more real time
communications services move to the cloud.
Likewise, CS 1000 customers can extend the life of
those platforms, add new cloud services or migrate
gracefully to the cloud.
Many enterprise are finding success by starting by solving for their business continuity
requirements and disaster recovery scenarios
by layering over software solutions that work on
desktop and mobile endpoints as a way to keep
their teams and their businesses and customers
connected during emergencies, and learning how
to operate software defined networks as expertly
as they operate even the most mission critical
physical voice and video networks.
Regardless of the path, the fact is tremendous
investment has been placed into networks and
endpoints, so uprooting that because it’s most
profitable and convenient for communications
vendors makes little financial or operating sense.
IT teams are looking for solutions that can be
deployed on premises or delivered as a cloud-
based service to simplify the evolution process;
this takes creativity and solid software platforms,
but the benefits short and longer term are
JORGL continues on page 4 ››

B
YRD

by David Byrd, CMO, ANPI –
dbyrd@anpi.com
The difficulty

and rewards of

Verticalization

A

s someone who has been involved in IP
communications for a long time, I am
often asked what my company does.
My answer is always straightforward and clear
enough for any layperson to understand – we
are a phone company. (Of course, this answer
ignores the many powerful features of our Hosted
Unified Communications solution, ANPI VIP.)
Stating that Hosted UC is a way of making
phone calls, then applying that horizontally
across multiple verticals, is a failed marketing

GIRAUDE continues on page 4 ››

CHANGE SERVICE REQUESTED
33406
The Bureau, Inc.
Stuart, Florida 34995-1826
PAID
P.O. Box 1826
U.S. POSTAGE
TELECOM RESELLER
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