Page 19 - Telecom Reseller AugSep 2014

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Telecom Reseller
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March/April 2014
August/September 2014
Telecom Reseller 19

BARRY
models, resellers need to become providers
continued from page 17 CONSUMERIZATION
of more than just one service. Customers
CONSUMERIZATION
are continuing to outsource more and more Continued from page 10
100 Gbps solutions must provide acceleration
services. A reseller needs to own as much of a Continued from page 10
bfelaiteuvres thattdocuthrrise.nTht essoelufetaitounress dmousnt offt -slouapd-
consumer co n
customer’s business as possible — everything believe that current solutions do not sup their place in - cdoantaspurmocerssicnogntvhaetrsisantiornmsa,llythpeyrfoarrmeedfibnydtihneg port the full portfolio of mobile devices,
from the network to the phone system. Failure port the full portfolio of mobile devices enterprises ( , tahneailryspislapcpelicnattiohne. Seonmteerpexriasmep. lNeseoafrolyff-hloaldfinogf and cost is the biggest challenge for SMBs.
4
to diversify is just asking for a competitor to and cost is the biggest challenge for SMBs ways to use I . efenatteurpesriasres: in(t4el6li%gen) t marueltia-CctPiUvedlyistreibxuptilonr,ing Both enterprises and SMBs believe that
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come in and sell that company a service the Both enterprises and SMBs believe tha and are looki t wcaacyhse ptoreu-fseetchIooTpttimo imzaatikoen,bcuosloinriensgs, fidletecrisnigons MDM solutions can be too complex for
reseller doesn’t offer. That competitor now has MDM solutions can be too complex fo vide increase r
and cahreecklsouomkvinergifiacattiwona.yThs essenfsreoersupcCanPUpro- implementation.
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the opportunity to make its way into the rest of implementation.
vendors to h vciydcles,inalclorewainsegdmoarneaalnyatilycsisatondbeipnevrfeosrtmigeadting Enterprises are investing in app devel-
the customer’s managed services portfolio.
Enterprises are investing in app devel devices from - vfaesntedr.ors to help with analysis. Wearable opment, for both employees and custom-
In all this, the goal for resellers should be opment, for both employees and custom ers, more than SMB. Enterprises are see and Fitbits ar - - devices from smart watches, Google glass ers, more than SMB. Enterprises are see-
aTnudnFnietblintsgaAresbsiesctoamncineg mainstream. Forty e
to position themselves as trusted business advisors. That means owning the IT needs ing benefits of this investment, includin percent of ent g ing benefits of this investment, including
pBerccaeunset soefndeenrtsedroprniosteaslwaraeyspcroenptraorlinthge to sup-
from the network all the way to the desktop increased employee productivity (56%) an port at least d
increased employee productivity (56%) and
pnoetrwt oartkslethaesitr dsoatma teraevemlspalcoryosese, tunsneelosfarwe uesaerd- s
and then to the cloud, changing not only
increased customer satisfaction (46%).
able deceives
increased customer satisfaction (46%).
atoblteradnsepcoeritviensfo, rcmoamtiponaredliatboly2a5n%d seocfuSreMly.Bs. ,
the business model, but also the mentality. Vendor Req
Tunneling provides challenges because the data to
CITE and the Future of New
Resellers need to stop thinking of themselves CITE and the Future of New Organizati Vendor Requirements
be analyzed is encapsulated in the tunnel payload
Technologies
o
as sales people with a product to push and act Technologies
their culture f Organizations are integrating CITE into
and must first be extracted before analysis can
The Internet of Things (IoT) and wear-
instead as consultants with a problem to The Internet of Things (IoT) and wear next 12-18 - their culture for multiple reasons. Over the
be performed. This is an extra and costly data
able technology trends are no longer just m
solve. TR
able technology trends are no longer jus
to see CITE t
next 12-18 months, organizations expect
processing step. By off-loading the recognition
c
user satisfacti to see CITE creating a positive impact in
of tunnels and the extraction of information
efficiency an user satisfaction, user productivity, process
from tunnels, high-speed solutions can provide a
d
agility. Orga efficiency and collaboration, and business
significant acceleration of performance for analysis
n
list for select agility. Organizations have a long priority
applications.
tions. Securit list for selecting mobile technology solu- tions. Security and reliability of the soft-
y
ware or netw Building for the Future
ware or network are the top requirements
(each 90%) cl The explosive growth in mobile data traffic, cloud
(each 90%) closely followed by ease of use
(88%) and in computing, mobility and big data analysis requires
(88%) and integration into existing infra-
structure (87
network equipment manufacturers to find tools to
structure (87%).
%
“CITE giv help them build for the future.
“CITE gives employees more access and
e
opportunity t Here are four primary considerations for
opportunity to use rogue technologies in
o
their day-to-d accelerating the network to 100G:
their day-to-day work. IT executives must
PCI-SIG compliant products that will fit into
stay on the c l stay on the cutting edge of both enterprise
any commercial off-the-shelf server will allow
u
and consum and consumer technologies in order to
Telcos to focus their development efforts on the
e
provide solut provide solutions to their organization that
application, not the hardware.
i
embraces and embraces and encourages innovation. With
l A common Application Programming
so many tool so many tools and solutions this is not an
Interface (API) that allows applications to be
s
easy task,” co
easy task,” continued Yorke.
developed once and used with a broad range of
Join the CI
accelerators. This allows combinations of different
Join the CITE Conversation
T
accelerators with different port speeds to be
Join more than 1,000 technology and
Join more installed in the same server.
business executives, IT managers, mar-
business exe l Reliable hardware platforms for the
keters, venture capitalists and sponsors
c
keters, ventu development of 100 Gbps analysis products. A
at the CITE (Consumerization of IT in
at the CITE 100 Gbps accelerator, for example, can intelligently
the Enterprise) Conference + Expo as we
the Enterpris manage the data that is presented for analysis,
explore the continuing innovation and chal-
e
explore the c providing extensive features for managing the type
lenges around the use of next-generation
o
lenges aroun and amount of data. Slicing and filtering of frames
technologies in business today. From inno-
d
technologies vation with and flows, even within GTP and IP-in-IP tunnels,
vation with mobile, social, cloud and big
i
m
data -- what I significantly reduces the amount of data. Look
data -- what IDC calls the Third Platform—
D
to wearable for deduplication features that can be extended in
to wearable computing, 3-D printing,
analysis software to ensure that only the right data
sensors and sensors and more, CITE will show you
is being examined.
how to empl how to employ new technologies to drive
Software suites that provide data-sharing o
your busines l your business. The CITE Conference +
capabilities should also be considered to enable
s
Expo will ta Expo will take place April 27-29, 2014
multiple applications running on the same server
k
in San Franc in San Francisco. Stay informed; follow
to analyze the same data. When combined with
CITE Confer CITE Conference + Expo on Twitter: @
intelligent multi-CPU distribution, this allows
e
CITEConfere CITEConference #citeconf. Also join our
the right data to be presented to the right analysis
n
Twitter chats Twitter chats using the hashtag #CITEchat,
application, thus sharing the load. Intelligent
Fridays at 10 am PT beginning March 28.
Fridays at 10
features for flow identification, filtering and
To learn more about sponsorship oppor-
To learn m distribution to up to 32 CPU cores accelerate
tunities at CITEworld’s CITE Conference
tunities at CI application performance with extremely low CPU
+ Expo, please contact Adam Dennison at
T
+ Expo, plea load.
adennison@idgenterprise.com.
s
adennison@i
About the IDG Enterprise
d
About Meeting Current and Future Needs
Consumerization of IT in the Enterprise
Consumerizat The 100G era brings many exciting possibilities
Research
Research
with it as people and machines communicate
IDG Enterprise’s 2014 Consumerization
IDG Enter at historic levels. To manage the new data
of IT in the Enterprise research was con-
p
of IT in the deluge effectively, Telcos must find scalable
ducted across more than 1,150 IT and
E
ducted acros new technologies that enable them to increase
security decision-makers from a range
connectivity speeds. As security applications and
s
security dec of industries. The research goal was to
network management are accelerated, Telcos can
i
of industries. gain a better understanding of how con-
work from a strong foundation to meet today’s
gain a better sumer technologies are being used in the
needs and anticipate tomorrow’s. TR
sumer techno enterprise, and how those technologies are
enterprise, an enabling innovation. All respondents are
d
enabling inn involved in at least one of the follow-
o
involved in ing steps in the purchase process of IT or
a
ing steps in t security products and services: evaluation,
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