Page 16 - 2015 Key Metrics-Assessing ECP Practice Performance
P. 16
Revenue Sources
This section examines the revenue mix of independent optometric practices, revenue growth during 2009 and 2010, composition of
services rendered, revenue payers and exam fees. Use these benchmarks to compare with the revenue sources of your practice.
Revenue Sources
Independent optometric practices derive 39% of revenue from professional fees and 61% from product sales, including 43% from
eyewear and 16% from contact lens sales. Average revenue mix has changed little over six years of measurement. Medical eye care
revenue has not been consistently measured in MBA surveys, but there are indications that it is slowly gaining share of optometric
practice revenue.
Sources of Revenue
Medical
eye care
17%
Professional fees
39% Prescription Product sales
eyewear
Eye exams 43% 61%
22%
Contact
lenses
16%
Other 2%
2012 Revenue Growth by Source
Based on VisionWatch, industry audits and MBA surveys, it is estimated that revenue from medical eye care and contact lens sales
during 2012 grew at a faster rate than overall revenue among independent OD practices.
Independent OD 2012 Revenue Growth by Source
(Average % change versus prior year)
Total Revenue +6%
Total Professional Fees +6%
Eye Exams +5%
Medical Eye Care +7%
Product Sales
Eyewear +4%
Contact Lenses +8%
Source: PAA estimates
14 Key Metrics: Assessing Optometric Practice Performance 2015