Page 16 - 2015 Key Metrics-Assessing ECP Practice Performance
P. 16

Revenue Sources

         This section examines the revenue mix of independent optometric practices, revenue growth during 2009 and 2010, composition of
         services rendered, revenue payers and exam fees. Use these benchmarks to compare with the revenue sources of your practice.


         Revenue Sources
         Independent optometric practices derive 39% of revenue from professional fees and 61% from product sales, including 43% from
         eyewear and 16% from contact lens sales. Average revenue mix has changed little over six years of measurement. Medical eye care
         revenue has not been consistently measured in MBA surveys, but there are indications that it is slowly gaining share of optometric
         practice revenue.


                           Sources of Revenue




                               Medical
                               eye care
                                17%
           Professional fees
              39%                           Prescription   Product sales
                                             eyewear
                           Eye exams          43%           61%
                            22%

                                       Contact
                                       lenses
                                       16%

                              Other  2%



         2012 Revenue Growth by Source
         Based on VisionWatch, industry audits and MBA surveys, it is estimated that revenue from medical eye care and contact lens sales
         during 2012 grew at a faster rate than overall revenue among independent OD practices.




                   Independent OD 2012 Revenue Growth by Source
                             (Average % change versus prior year)


                Total Revenue                 +6%
          Total Professional Fees             +6%
                   Eye Exams               +5%
               Medical Eye Care                  +7%
                Product Sales
                    Eyewear             +4%
                Contact Lenses                       +8%

            Source: PAA estimates















     14  Key Metrics: Assessing Optometric Practice Performance 2015
   11   12   13   14   15   16   17   18   19   20   21