Page 4 - 2015 Key Metrics-Assessing ECP Practice Performance

MBA Practice Profile Research
Since 2005, MBA has gathered comprehensive information on the characteristics and financial performance of over 1,900 private optometric
practices in the U.S. When registering for an MBA educational seminar, participants complete a detailed questionnaire about office processes,
revenue sources and expenses during the most recent calendar year. From the specificity of the responses (absence of rounding), it is clear
that many MBA respondents refer to financial records to report revenue by source, number of exams performed by type, expenses and other
quantitative production variables. Thus the data is of higher quality than some other surveys that rely primarily on respondent memory or guesses.

The MBA metrics database is believed to be the largest of its kind ever assembled. It includes practices across the entire spectrum of sizes and
characteristics and both new and established practices. Unless specifically noted, however, the benchmarks in this report are for established practices.

The median annual gross revenue of MBA respondents is approximately $950,000 – 50% higher than the median revenue for all U.S.
independent ODs. Because many key metrics do not correlate with practice size, MBA benchmarks reliably reflect overall industry norms. For those
key metrics that are highly correlated with practice size, norms are reported by practice size, usually based on more than 100 respondents in each
size category.

After years of continuous measurement, it is apparent that there is year-to-year stability in most of the basic productivity ratios of optometric
practice. Knowing this, to assure maximum reliability of the benchmarks, most of the normative data in this report, unless specifically noted, is
based on the aggregate response of all previous participants in the Practice Profile research.

The source of all data in this report, unless otherwise noted, is the MBA Practice Profile database.

2 Key Metrics: Assessing Optometric Practice Performance 2015