Page 114 - brand_book_donna_italia

05/1 SETTING UP A CUSTOMER

Welcoming a new customer is an integral • Implementing POS & visual MARCOM

part of the sales process. One can increase at the location upon first visit

collaboration with sales floor personnel at the
customer’s outlet (e.g. waiters) by: • Accompanying the first service to help

create staff confidence

• Initiating free tastings

AN AGREEMENT UP TO 24H FROM A WEEK AFTER TWO WEEKS AFTER

SIGNED SIGNING UP TO 48H CLIENT START CLIENT START

Back office admin- Back office admin to 0vens setup+training- Phone call, sales - Baking instructor visit-

check paper work send SMS to customer baking instructor inventory, quality of visibility, quality of

product, ease of use, pizza, service, overall
Back office admin- Set up new client First inventory shipped overall satisfaction. satisfaction

Prepare POS materials in the ERP (+24h)- SMS sent to

customer

Baking instructor - Schedule setup

Prepare ovens/kit and training

elements etc.

Schedule first shipment

OVENS MUST of inventory

BE CHECKED IN

ADVANCE.