Page 116 - brand_book_donna_italia

05/3 PROCEDURE FOR CUSTOMER PRESERVATION -

TRACKING AND CONTROLS

Imperative to use a systematic method:

1. Monitor and inspect the quality of

product preparation at the point of sale

(re: field audit). 1. Keep close contact with the client in

order to consult, listen to complaints,

2. Check the POS material is visible and in review pricing, promote additional

good working condition (Re: field audit). products and initiate ideas to help

increase sales.

3. Observe the operation and maintenance

method of technical equipment (Re: 2. Being aware of a dissatisfied customer

field audit). during the first month of activity can

remedy the situation and significantly
reduce customer abandonment rates.