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CRM PROCEDURES                                                                      1. Troubleshooting and SLA                              3. Introducing Additional                                                                                                                                                           95 // 98

                                                                                                       Definition                                              Products


                                                                                                    2. Requirement for Auxiliary
                                                                                                       Equipment / Service Products








                06/2                                                                                REQUIREMENT FOR AUXILIARY


                                                                                                    EQUIPMENT / SERVICE PRODUCTS











                                                                                                    How quickly do we respond to customer                                              Requirement for auxiliary equipment /

                                                                                                    complaints and what needs to be done to                                            service products

                                                                                                    improve the situation?
                                                                                                                                                                                       As a rule, there is no distribution of service


                                                                                                               1. All inquiries concerning the quality of                              equipment without an order of an actual
                                                                                                                   baking and/or products (customers/                                  product (frozen), as the company does not

                                                                                                                   employees/audit feedback) imply that                                engage in the sale of auxiliary products such as

                                                                                                                   the damage caused at the sales point                                ovens, spices, serving dishes and so on.

                                                                                                                   will increase every day.




                                                                                                               2. Up to 24 hours after the inquiry, the

                                                                                                                   sales point should be visited and an

                                                                                                                   employee training “refresher” should

                                                                                                                   be conducted.




                                                                                                               3. The owner should be present at the

                                                                                                                   training if at all possible in order

                                                                                                                   to clarify the operational issue - its

                                                                                                                   simplicity and importance.
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