Page 122 - brand_book_donna_italia
P. 122
06/3 INTRODUCING ADDITIONAL PRODUCTS
Donna Italia International is diligently Here are some guidelines for product
developing additional Italian cuisine products introduction:
and characterizing new technological devices.
The variety of Donna Italia products are 1. Continuous and frequent contact with
formulated into a comprehensive culinary strategic customers.
solution that includes products such as: pizzas,
pastas, italian focaccia, desserts and more, all 2. All company presentations should
this while creating a significant anchor at the point out that the company has
customer’s business via ovens and other means additional products in the pipeline.
for heating and cooling food stuffs.
3. Donna Italia states the variety of
its solutions & developments in
its MARCOM; make use these of
materials.
4. Newsletter release and pro active
calls to launch new products with key
customers.
5. Product introduction presentations
should take place 3-4 months before
planned inventory arrival date.
