Page 34 - NeedScope Induction Manual 2019
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The Research Association



        New Zealand (RANZ)















                             Overview                           Membership
                             The  Research  Association         NSI  pays  the  annual  subscription  for  all
                             NZ (RANZ) is the result of a       researchers  to  belong  to  the  RANZ.  NSI
                             merger in 2013 of the MRSNZ        believes  in  supporting  the  industry,  ensuring
                             –  a  society  of  individual      there  are  suitable  means  of  interacting  with
                             members,  and  AMRO  –             other members and sharing information.
                             the  Association  of  Market
        Research  Organisations.  This  unified  body  is       The Committee
        made  up  of  market  research  organisations  and      RANZ  is  run  by  a  Board  of  elected
        practitioners,  and  also  some  advertisers  and       representatives,  with  a  full  time  General
        client side research users. The key objectives of       Manager      and     secretary    and    various
        the RANZ are:                                           committees  driving  the  specific  functions
        1.  To set and maintain professional standards.         of  the  organisation.  NSI  strives  to  have
            All members are bound by a strict Code of           representation  on  the  committees  to  ensure
            Practice which is enforced by the RANZ as           we  continue  to  make  contributions  to  the
            necessary. A copy of the Code of Practice           industry as a whole.
            can be found at www.mrsnz.org.nz and all
            researchers must be familiar with the Code to       Activities
            ensure we are in line with ethical practices        The  RANZ  holds  regular  training  sessions

        2.  To promote market research in community             and  events  with  key  speakers,  as  well  as
            and business decision-making                        a  biennial  conference  featuring  both  local
        3.  To protect and advocate for the industry,           and  international  speakers.  NSI  encourages
                                                                all  researchers  to  attend  the  meetings  as
            including lobbying and representing the             appropriate, and 2-3 people are chosen each
            industry at government level on legislation         year to attend the conference. In addition there
            that will impact the standing of the industry       is a regular magazine, Interview (on-line) sent
            and its ability to operate effectively              to each member.
        4.  To provide regular forums for researchers
            and clients alike to share ideas and                Awards
            information                                         RANZ organises the biennial Market Research
        5.  To improve the awareness and understanding          Effectiveness  Awards.  The  Awards  are
            of market research amongst the public, and to       intended to promote research standards and
            promote RANZ companies and members as               the value of research to the broader marketing
            responsible researchers                             community. We have been very successful at
                                                                the  awards  winning  3  Supreme Awards  and
                                                                multiple Platinums over the years.
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